Vice President, Growth and Systems

Pebl•Palo Alto, CA

2d•Hybrid

About The Position

The Vice President of Growth and Systems is responsible for building and scaling Pebl’s modern growth engine across both Sales Led and Product Led motions. This is a strategic and hands-on leadership role that combines growth strategy, campaign execution, marketing systems, AI enablement, planning, and operational excellence; not just a Demand Generation role - focus is on revenue. This leader will own the end-to-end campaign execution, including digital and field marketing teams; along growth infrastructure, including marketing operations, data, analytics, funnel optimization, experimentation, forecasting, and systems architecture. They will partner closely with Sales, Product, Finance, and Executive Leadership to ensure that Pebl’s growth engine is predictable, efficient, and scalable. This role requires a forward thinking leader who embeds AI into the foundation of growth operations. The VP of Growth and Systems will leverage AI to improve campaign performance, personalization, forecast accuracy, operational efficiency, and experimentation velocity. The goal is to use AI to empower teams, accelerate execution, and create competitive advantage, not to add unnecessary complexity.

Requirements

15 or more years of experience in growth, marketing operations, revenue operations, or related leadership roles.
Demonstrated experience leading both Sales Led and Product Led growth motions simultaneously.
Proven track record managing multi-million dollar budgets with measurable performance outcomes.
Deep experience in planning, budgeting, and revenue forecasting in a SaaS environment.
Hands-on experience implementing and optimizing modern growth technology stacks.
Experience building and leading high performing cross functional teams.
Strong analytical mindset with fluency in metrics such as CAC, LTV, pipeline velocity, and conversion rates.
Combine strategic thinking with operational execution.
Comfortable working at both the executive level and in the details of systems, data, and experimentation.
Own revenue performance, create clarity, drive accountability, and bring structure to growth planning while maintaining speed and adaptability.

Nice To Haves

Strong understanding of global expansion, HR technology, or Employer of Record models preferred.

Responsibilities

Define and lead Pebl’s AI first growth strategy across Sales Led and Product Led funnels aligning marketing, product, and revenue teams around a unified growth vision.
Build and optimize a unified funnel from first touch through revenue, retention, and expansion.
Own marketing and growth technology ecosystems, including data infrastructure, automation, modeling, analytics platforms, and reporting.
Build dashboards and reporting frameworks that enable executive visibility into pipeline, conversion, CAC, LTV, and growth efficiency– ensuring consistent definitions across teams.
Manage multi-million dollar marketing and growth budgets with clear accountability for return on investment.
Lead annual planning, quarterly budgeting, and revenue forecasting in partnership with Finance and Sales.
Design and maintain a clear experimentation framework to drive continuous funnel improvement.
Implement and scale modern analytics tools such as Segment, Amplitude, and related platforms.
Build executive-level dashboards and reporting frameworks that provide real-time visibility into funnel performance and revenue outcomes.
Drive alignment across Marketing, Sales, and Product around shared growth metrics and definitions.
Ensure operational rigor while empowering teams to move quickly and execute with confidence.
Leverage AI to improve campaign performance, personalization, forecast accuracy, operational efficiency, and experimentation velocity.