Vice President of Growth
About The Position
Our Client, a Silicon Valley-based company who creates security, privacy, and productivity apps that generate consumer demand, is now looking for an experienced Vice President of Growth to join their team. The company was founded in 2017 and is dedicated to solving consumer privacy, security, and productivity problems with solutions that add value for their partners. With over $50 million in funding from leading investors, they have completed six strategic acquisitions and are rapidly expanding their disruptive market influence. By focusing on an addressable market of 1 billion users worldwide, they are making a significant impact on the daily lives of people across the globe. The company is looking for a hands-on Vice President of Growth to lead our ecommerce execution engine. This is a builder role for someone who thrives on velocity — shipping emails, landing pages, and conversion experiments daily, not weekly. You will own the full production cycle for growth assets and be responsible for taking our release cadence from once a week to once a day. The ideal candidate has deep ecommerce and direct-response experience, a rigorous testing mindset, and the process discipline to help a team move faster without sacrificing quality. You are equally comfortable writing a creative brief, reviewing A/B test results, and unblocking a developer on a checkout flow.
Requirements
- 8+ years of experience in growth, ecommerce, or digital marketing — with at least 3 years in a leadership role.
- Proven track record of increasing release or experiment velocity within a team.
- Hands-on experience producing and optimizing emails, landing pages, and ecommerce flows at scale.
- Strong A/B and multivariate testing background with a data-driven approach to decision-making.
- Deep understanding of ecommerce conversion funnels, checkout optimization, and subscription business models.
- Experience with email marketing platforms, CMS tools, and A/B testing platforms; Braze experience a strong plus.
- Strong project management skills — you know how to run a production pipeline, not just set a strategy.
Nice To Haves
- Experience in cybersecurity, SaaS, or subscription software.
- Familiarity with billing platforms, payment flows, and subscription lifecycle management.
- Experience using AI tools to accelerate content production, personalization, or testing.
- Background in direct response marketing or performance-driven creative.
Responsibilities
- Growth Asset Production: Personally own and drive end-to-end production of growth assets — emails, landing pages, checkout flows, upsell pages, and onboarding sequences. This means hands-on execution, not just oversight. Lead a team from a 1x/week release cadence to daily shipping through better process, tooling, and prioritization. Build and maintain an asset pipeline with clear ownership, templates, and QA standards that enable speed without rework. Partner closely with design, copy, and engineering to remove bottlenecks and keep production moving.
- Ecommerce & Conversion Optimization: Own conversion rate optimization (CRO) across the full funnel — acquisition, checkout, post-purchase, and renewal. Manage and continuously improve the ecommerce experience including pricing pages, cart flows, payment UX, and on-site toasters and notification overlays that drive conversion and upsell. Partner with the billing and payments team to reduce friction and improve authorization and recovery rates. Identify and prioritize high-impact conversion opportunities using data, session recordings, and customer feedback.
- Testing & Experimentation: Build and run a rigorous A/B and multivariate testing program across email, landing pages, and checkout experiences. Establish a testing calendar with clear hypotheses, measurement plans, and fast iteration cycles. Create a culture where every campaign and asset is an opportunity to learn and improve. Own reporting on test results and communicate findings clearly to leadership and cross-functional partners.
- Email Marketing & Lifecycle: Own the email channel end-to-end — strategy, production, segmentation, deployment, and performance. Drive retention and LTV through triggered, behavioral, and promotional email programs. Continuously improve open rates, click rates, and revenue per send through testing and segmentation. Ensure deliverability, compliance, and list health are maintained at scale.
- Team & Process Leadership: Manage and grow a cross-functional growth team including email, web, and CRO specialists. Implement production workflows, sprint cadences, and tools that enable daily shipping at high quality. Set clear KPIs for the team and create accountability structures that drive consistent output. Be a strong collaborator with Product, Engineering, Finance, and Customer Success.
Benefits
- Competitive Base Salary
- Performance Bonus: Annual performance bonus targeted at 15–20% of base salary, tied to individual and company growth metrics including conversion rate improvements, revenue targets, and release velocity goals.
- Medical, dental, and vision coverage
- 401(k) with company match
- Paid time off and company holidays
- Professional development and education reimbursement
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
1-10 employees
