Vice President, Marketing, Everyday Banking

Scotiabank•Toronto, ON

1d•Onsite

About The Position

The Vice President, Marketing – Everyday Banking is a senior leadership role accountable for setting and executing the end to end marketing strategy for the Canadian Retail Bank’s Everyday Banking portfolio. This role provides enterprise level leadership across marketing strategy, planning, investment governance, and execution—driving sustainable growth, deepening client relationships, and strengthening brand relevance across all channels. As a key member of the Canadian Banking Marketing leadership team, the VP partners closely with Canadian Banking executives and enterprise marketing functions to translate business strategies into integrated, insight led marketing agendas. The role leads and develops a team, ensuring strong performance management, operational excellence, and a high performing, inclusive culture.

Requirements

15+ years of progressive leadership experience in marketing within financial services or complex, regulated environments.
Demonstrated success leading enterprise‑scale marketing portfolios, including strategy, planning, execution, and performance management.
Deep expertise in customer‑centric marketing, integrated planning, digital and data‑driven marketing, and brand stewardship.
Proven ability to influence the executive level and lead through complexity in matrixed organizations.
Strong people leader with experience building and developing teams.
University degree required

Nice To Haves

MBA or equivalent advanced degree strongly preferred

Responsibilities

Owns and shapes the marketing vision and multi year strategy for Everyday Banking, aligned to Canadian Banking growth priorities, client strategies, and enterprise brand direction.
Acts as a strategic advisor to Canadian Banking senior executives, influencing business strategy through deep market, client, and performance insights.
Translates enterprise and business strategies into clear marketing priorities, investment choices, and outcomes, balancing short term performance with long term franchise value.
Represents Canadian Banking Marketing in enterprise wide forums, transformation initiatives, and strategic planning cycles.
Accountable for marketing investment governance across the portfolio, ensuring disciplined allocation of budgets tied to strategic priorities, ROI, and client impact.
Oversees annual and quarterly marketing planning processes, driving alignment across product lines, customer journeys, channels, and brand.
Establishes robust performance management frameworks—using data, insights, and test and learn approaches to continuously optimize outcomes.
Ensures agile reallocation of marketing investments in response to market conditions, client behavior, and business performance.
Provides executive oversight of full funnel marketing execution, ensuring integration across acquisition, engagement, retention, and brand building initiatives.
Sets expectations for consistent, high quality customer experiences across all touchpoints, channels, and segments.
Ensures strong alignment between Marketing Planning & Delivery, Customer Journey Management, Media Strategy, Brand, and Analytics.
Maintains accountability for brand integrity and regulatory adherence across all marketing activities.
Builds strong, trust based partnerships with Business Line leaders, Technology, Data & Analytics, Digital, Operations, Risk, Compliance, and Enterprise Marketing teams.
Leads through influence in a highly matrixed environment, driving alignment across multiple senior stakeholder groups.
Champions innovation and modernization of marketing capabilities, processes, and ways of working to improve speed, effectiveness, and scalability.
Leads, coaches, and develops a team, modeling strong enterprise leadership behaviors.
Creates a high performance, inclusive culture focused on accountability, collaboration, and continuous improvement.
Establishes clear succession, talent, and capability strategies to ensure current and future leadership bench strength.
Sets a strong tone for employee engagement, change leadership, and organizational health across the marketing organization.
Accountable for ensuring marketing activities meet all Bank obligations related to operational risk, regulatory compliance, AML/ATF, and conduct risk.
Embeds strong governance, controls, and decision making discipline across the portfolio.
Ensures efficient and effective operations, balancing innovation with risk management and control excellence.