Vice President, Market Access (Hybrid/Remote)

Ceribell•Sunnyvale, CA

About The Position

Ceribell is a medical technology company focused on transforming the diagnosis and management of serious neurological conditions. Its point-of-care EEG platform is designed for acute care and is used in community hospitals, academic facilities, and integrated delivery networks across the United States. The Vice President of Market Access owns Ceribell’s reimbursement, payer, and health policy strategy to accelerate adoption of its neuro-diagnostic solutions. As a member of commercial leadership, this executive is accountable for coverage, payment, and policy outcomes that enable growth and serves as the company’s senior authority on reimbursement and health policy. The role builds and leads the Market Access organization across strategy, policy, evidence, health economic tools, and field reimbursement, partnering with the CEO, CFO, Chief Revenue Officer, and other leaders. The position leads the organization and its resources; develops multi-year payment and access strategies; cultivates relationships with payers, policymakers, health systems, and industry groups; directs federal policy and CMS rulemaking strategy; and sets evidence-generation and health-economic strategy. It also leads the creation and governance of economic tools, supports commercial engagements, and reports access outcomes and risks to the executive team and Board. Other responsibilities may be assigned by the Manager/Supervisor.

Requirements

Bachelor’s degree in health policy, business, science, public health, or a related field.
15+ years of experience in the medical device, diagnostics, or digital health industry, including 8+ years directly in market access, reimbursement, HEOR, or health policy.
5+ years leading and developing teams, including managers or directors.
Demonstrated experience leading a successful payment pathway end to end, such as NTAP, MS-DRG assignment, a new CPT code, or national coverage.
Deep expertise in U.S. reimbursement, particularly inpatient DRG payment, CMS policy and rulemaking, NTAP/TCET, commercial payer processes, and medical policy development; working knowledge of CPT/HCPCS.
Experience building or overseeing health economic models and tools used by commercial teams.
Experience building compliant field reimbursement programs and partnering closely with sales leadership.
Experience advising C-suite executives and Boards and representing a company externally with CMS and policymakers.
Strong analytical skills and ability to translate complex clinical and economic evidence into persuasive payer and executive messaging.

Nice To Haves

MBA, MPH, MHA, or JD.
Experience leading a team that includes a field-based reimbursement or customer reimbursement support team.
Payment pathway experience involving a novel or Breakthrough-designated technology.
Experience in high-growth or public-company environments.

Responsibilities

Build, lead, and develop a Market Access team spanning HEOR, payer and policy strategy, and health economic tools; own headcount planning, budget, vendor and consultant strategy, functional goals, MBOs, and operating cadence.
Own Ceribell’s multi-year payment and access roadmap for its portfolio, including point-of-care EEG and emerging neuromonitoring technologies.
Lead strategy for new and existing payment pathways, including MS-DRG and add-on payment mechanisms, and pursue coding and coverage pathways such as CPT/HCPCS and payer medical policy where they support adoption.
Anticipate and mitigate payment risks and resolve barriers involving payment, hospital workflows, and provider economics in ED, ICU, and inpatient settings.
Cultivate senior relationships with MAC medical directors, national and regional commercial payers, Medicaid plans, IDNs, CMS staff, and health system CFOs.
Oversee payer and health system education initiatives that communicate clinical evidence, economic value, and outcomes impact; represent Ceribell at industry, payer, and policy forums.
Own CMS rulemaking strategy, including IPPS, OPPS, PFS, NTAP, and TCET pathways, and lead comment letters and public testimony.
Engage CMS, Congress, and policymakers on Breakthrough Device payment policy; manage relationships with trade associations, coalitions, specialty societies, outside counsel, and consultants.
Set evidence-generation strategy and prioritize investment across HEOR, real-world evidence, and publications; co-own the evidence plan with the CMO and Medical Affairs.
Oversee budget impact models and cost-effectiveness analyses that articulate Ceribell’s clinical and financial impact.
Own the strategy, development, and governance of health economic tools, including economic impact calculators, budget impact models, and program cost comparisons for payers, hospitals, and health systems.
Ensure economic tools use validated, defensible assumptions and are tailored to different hospital types and care settings; keep them current as payment policy and evidence evolve.
Equip sales leadership and field teams with economic tools, training, and guidance for use with hospital C-suite and finance buyers.
Set standards for communicating economic and reimbursement value to payers and health system leaders; support strategic IDN and health system engagements involving access and economics.
Quantify and report the impact of access wins and risks to the executive team and Board.
Carry out other responsibilities as assigned by the Manager/Supervisor.

Benefits

Performance-based incentive compensation, varying by role.
Equity opportunities.
100% employer-paid health benefits for employees.
50%–70% employer-paid health, dental, and vision coverage for dependents, depending on plan selection.
100% paid life and long-term disability insurance.
401(k) with a generous company match.
Employee Stock Purchase Plan (ESPP) with a discount.
Monthly cell phone stipend.
Flexible paid time off.
13 paid holidays and 3 company wellness days.
Parental leave policy.
Career advancement opportunities.