Vice President, Market Access (Hybrid/Remote)

Ceribell, Inc•Sunnyvale, CA

2d•$280,000 - $320,000

About The Position

The Vice President of Market Access owns Ceribell’s reimbursement, payer, and health policy strategy to accelerate adoption of its neuro-diagnostic solutions. As a member of the commercial leadership team, this executive is accountable for coverage, payment, and policy outcomes and serves as the company’s senior authority on reimbursement and health policy. The role builds and leads the Market Access organization across strategy, policy, evidence, health economic tooling, and field reimbursement. The VP works with the CEO, CFO, Chief Revenue Officer, and other executive leaders to communicate the value of Ceribell’s technology to payers, policymakers, and health system leaders. The position also leads external relationships and strategy involving payment pathways, federal policy, evidence generation, economic tools, commercial engagement, and compliant reimbursement support.

Requirements

Bachelor’s degree in health policy, business, science, public health, or a related field.
15+ years of experience in the medical device, diagnostics, or digital health industry, including 8+ years directly in market access, reimbursement, HEOR, or health policy.
5+ years leading and developing teams, including managers or directors.
Have led a successful payment pathway end to end, such as NTAP, MS-DRG assignment, a new CPT code, or national coverage.
Deep expertise in U.S. reimbursement, particularly inpatient DRG payment, CMS policy and rulemaking, NTAP/TCET, commercial payer processes, and medical policy development; working knowledge of CPT/HCPCS.
Experience building or overseeing health economic models and tools used by commercial teams.
Experience building compliant field reimbursement programs and partnering closely with sales leadership.
Experience advising C-suite executives and Boards and representing a company externally with CMS and policymakers.
Strong analytical skills and ability to translate complex clinical and economic evidence into persuasive payer and executive messaging.

Nice To Haves

MBA, MPH, MHA, or JD.
Experience leading a team that includes a field-based reimbursement or customer reimbursement support team.
Experience leading a payment pathway for a novel or Breakthrough-designated technology.
Experience in high-growth or public-company environments.

Responsibilities

Build, lead, and develop a Market Access team spanning HEOR, payer and policy strategy, and health economic tools.
Own headcount planning, budgets, vendor and consultant strategy, functional goals, MBOs, and operating cadence.
Own Ceribell’s multi-year payment and access roadmap for its portfolio, including point-of-care EEG and emerging neuromonitoring technologies.
Lead strategies for new and existing payment pathways, including MS-DRG and add-on payment mechanisms, and pursue coding and coverage pathways such as CPT/HCPCS and payer medical policy where they support adoption.
Anticipate and mitigate payment risks and identify and resolve barriers across payment, hospital workflows, and provider economics in ED, ICU, and inpatient settings.
Cultivate senior relationships with MAC medical directors, national and regional commercial payers, Medicaid plans, IDNs, CMS staff, and health system CFOs.
Oversee payer and health system education initiatives communicating Ceribell’s clinical evidence, economic value, and outcomes impact; represent Ceribell at industry, payer, and policy forums.
Own CMS rulemaking strategy, including IPPS, OPPS, PFS, NTAP, and TCET pathways, comment letters, and public testimony; engage CMS, Congress, and policymakers on Breakthrough Device payment policy.
Manage relationships with trade associations, coalitions, specialty societies, outside counsel, and consultants.
Set evidence-generation strategy and prioritize investment across HEOR, real-world evidence, and publications; co-own the evidence plan with the CMO and Medical Affairs.
Oversee budget impact models and cost-effectiveness analyses that articulate Ceribell’s clinical and financial impact.
Own the strategy, development, and governance of health economic tools, ensuring they use validated, defensible assumptions and are tailored to hospital types and care settings.
Equip sales leadership and field teams with health economic tools and training; keep tools current as payment policy and evidence evolve.
Set standards for communicating economic and reimbursement value to payers and health system leaders; support strategic IDN and health system engagements where access and economics intersect.
Quantify and report the impact of access wins and risks to the executive team and Board.
Own the field reimbursement organization and operating model, including structure, coverage model, and alignment with sales territories and strategic accounts.
Ensure hospital customers receive timely and accurate reimbursement support, including coding, billing, and claims guidance across ED, ICU, and inpatient settings.
Define compliant reimbursement communication and support standards in partnership with Legal and Compliance.
Partner with sales leadership to integrate field reimbursement into account planning and contract activation.
Perform other responsibilities as assigned by the Manager/Supervisor.

Benefits

Performance-based incentive compensation (varies by role)
Equity opportunities
100% employer-paid health benefits for employees
50%–70% employer-paid health, dental, and vision coverage for dependents, depending on plan selection
100% paid life and long-term disability insurance
401(k) with a generous company match
Employee Stock Purchase Plan (ESPP) with a discount
Monthly cell phone stipend
Flexible paid time off
13 paid holidays and 3 company wellness days
Excellent parental leave policy
Career advancement opportunities