Global Banking & Markets - Private, Integrated Marketing, Vice President - New York

Goldman Sachs•New York, NY

1d•$125,000 - $250,000

About The Position

We are seeking a highly skilled marketer to join our Global Banking & Markets integrated marketing team. This individual will work across a variety of projects and gain experience in marketing strategy, market research, positioning and messaging, creative development, website and content, and paid media. About Global Banking & Markets Global Banking & Markets comprises our two market-leading franchises, Investment Banking and FICC and Equities. Our Investment Banking business is built on a culture of enduring partnerships and a commitment to delivering exceptional execution, idea generation and client service. We have earned our position as the leader in global M&A and Financing by consistently mobilizing the power of Goldman Sachs in service of our clients, successfully executing the world’s most complex and consequential transactions. We work with corporations, pension funds, financial sponsors, sovereign wealth funds and governments. The expertise and judgment of our team, backed by an unparalleled global network of relationships, allows us to unlock opportunities for growth and transformation to deliver superior outcomes for the clients we serve. Our FICC and Equities business brings the comprehensive reach and diverse capabilities of a global firm to bear for the world’s leading asset managers, hedge funds, banks and brokerages, pensions, endowments and foundations, and corporations and governments. Operating at the center of global financial markets, we combine out-of-consensus market insights, relentless proactivity, and a commitment to deliver unmatched execution with superior products and solutions built to drive performance and withstand volatility. About Goldman Sachs Marketing Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs comprises a global team of growth marketers, delivering value for the brand and the business. The organization consists of a number of COE functions in areas such as Brand, Media, and Marketing Strategy, as well as marketing leads for each of our revenue divisions. Together, this team collaborates to bring a unified, scalable, and consistent approach to marketing the brand and our business offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve. Within Global Marketing, the Global Banking & Markets team delivers end-to-end strategies and programs for the entire division. They lead integrated initiatives across messaging, brand, content, social, paid media, client engagement, digital, and analytics. Role Summary We are seeking an experienced and talented Vice President to support the Global Banking & Markets (GBM) integrated marketing team, reporting to the Head of Integrated Marketing. This role will work across our GBM businesses, supporting priority growth initiatives by leveraging a deep understanding of the businesses and audience insights. The position is grounded in strategy and requires the ability to function as a strategic conductor, coordinating with internal stakeholders and external agencies to develop world-class campaigns that drive business goals, primarily through the development and execution of advertising campaigns across various goals, from awareness to lead generation. The ideal candidate will be a B2B expert, preferably with strong financial services experience.

Requirements

7-10 years of experience in marketing, preferably integrated marketing
Experience leading advertising campaigns from strategy to execution including messaging development, communication strategy development, creative development and measurement
Strong understanding of paid media best practices and experience managing paid media campaigns
Experience developing breakthrough messaging and advertising creatives
Strong data analysis skills
Led creative and paid media agency relationships
Experience developing a wide range of marketing materials including sales collateral, website, ads, social posts, email, etc.
Strong project management and organizational skills
Detail-oriented problem-solver who can employ sound judgement, critical thinking and swift decision making with minimal supervision
Excellent communication and interpersonal skills, both written and oral
Team-oriented, with confidence to interact with multiple stakeholders and external partners
Demonstrated ability to work well under pressure; able to manage and execute effectively on multiple, time-sensitive projects, with keen sense of urgency
Bachelor’s Degree (BA/BS)

Responsibilities

Lead advertising campaign development and execution across strategy, messaging, creative development, landing page development, tracking and media planning and execution
Manage creative and paid media agency relationships
Campaign reporting, analysis and optimizations
Partner with product marketers to understand business goals and develop activation strategies
Develop messaging and communication strategies
Develop landing page strategies and website messaging
Assist in market research development and analysis
Manage one direct report and one indirect report
Develop processes to streamline workflows and improve efficiencies
Competitive analysis and desktop research
Ensure professional oversight of all projects, timely delivery of assets and a high standard of excellence on all projects

Benefits

Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here [https://www.goldmansachs.com/careers/discover/2022-Benefits-Summary-US.pdf].

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