Vice President, Institutional Channel Marketing Manager (Data & Audience-Led)

PIMCO•Newport Beach, CA

4d•$150,000 - $225,000

About The Position

PIMCO is seeking a Vice President, Institutional Channel Marketing Manager to join their data-driven, audience-first team. This role will shape and execute modern marketing strategies that drive measurable business outcomes—accelerating revenue growth, deepening client engagement, and enhancing brand relevance across U.S. Institutional and Insurance segments. The ideal candidate combines strategic marketing leadership with strong analytics fluency, bringing a deep understanding of institutional audiences, investment products, and distribution ecosystems. You will champion a segmentation-based approach, leveraging data, insights, and technology to deliver highly targeted, personalized experiences at scale. This is a high-impact role for a forward-thinking leader who can connect audience strategy, content, and performance analytics, turning marketing into a disciplined, insights-led growth function.

Requirements

Bachelor’s degree required
10+ years of experience in institutional marketing, channel marketing, or growth marketing within asset management or financial services.
Demonstrated expertise in audience segmentation, lifecycle marketing, and ABM strategies.
Strong analytical mindset with proven ability to translate data into business insights and actions.
Experience with marketing analytics, reporting tools, and MarTech platforms (e.g., CRM, marketing automation, dashboards).
Deep understanding of institutional client segments (e.g., DB, insurance, consultants) and investment products (particularly fixed income and alternatives).
Proven ability to lead integrated, multi-channel marketing programs.
Excellent communication skills, with the ability to influence senior stakeholders through data-backed storytelling.
Proven ability to build and sustain strong relationships with clients and senior stakeholders; communicates effectively, exercises sound judgment, and builds trust through integrity and discretion.
Strong critical thinking, analytical, and problem-solving skills; able to navigate ambiguity, translate strategy into action, and independently drive outcomes.
Experience leveraging data, automation, AI, and emerging technologies to inform decision-making, improve efficiency, and deliver scalable solutions.
Highly organized and execution-oriented, with strong project management skills; effectively manages competing priorities, drives accountability, closes loops, and maintains a "no job too small" mindset.
Thrives in dynamic, fast-paced environments; quickly absorbs context, adapts to changing priorities, and demonstrates a strong bias for action.
Collaborative, resilient, and emotionally intelligent; builds productive partnerships across teams while remaining effective under pressure.
Demonstrates a continuous improvement mindset, proactively identifying opportunities to enhance processes, increase efficiency, and improve business outcomes.
Maintains the highest standards of professionalism, discretion, and ethics, particularly when handling sensitive or confidential information.
Intellectually curious, with a genuine interest in financial markets and a commitment to ongoing learning and professional development.

Nice To Haves

CAIA, CFA, or other industry designation preferred.

Responsibilities

Define and operationalize a segmentation and audience development framework, leveraging firmographic, behavioral, and engagement data to drive precision targeting.
Partner with sales and client management to evolve Account-Based Marketing (ABM) and growth marketing strategies that balance scale (pipeline generation) and precision (high-value client conversion).
Build and optimize full-funnel marketing journeys, ensuring coordinated messaging from awareness through conversion and retention.
Establish a data-driven marketing operating model, defining KPIs aligned to business outcomes (engagement, pipeline, revenue contribution).
Own performance measurement across channels (email, web, paid media, events), translating complex data into clear, actionable insights and narratives for stakeholders.
Partner with analytics and data teams to enhance dashboards, attribution models, and lifecycle scoring frameworks to improve decision-making.
Lead a culture of test-and-learn experimentation (A/B testing, cohort analysis, incrementality testing) to continuously optimize marketing impact.
Develop integrated channel strategies that align digital, content, and client-facing efforts into cohesive, orchestrated programs.
Drive consistency in audience targeting, messaging, and measurement across all channels, reducing fragmentation and improving efficiency.
Optimize channel mix and investment strategies based on performance insights and ROI analysis.
Translate investment insights and thought leadership into audience-centric, actionable content strategies tailored by segment, lifecycle stage, and channel.
Champion personalization at scale, ensuring relevance through dynamic content, targeted outreach, and data-informed messaging.
Partner with global content and digital teams to ensure consistency, quality, and scalability of content delivery.
Design and execute integrated, multi-channel campaigns aligned to audience segments and strategic priorities.
Lead lifecycle-based programs (always-on nurture, trigger campaigns, thematic initiatives) that drive sustained engagement.
Ensure campaigns are measurable, optimized, and connected, moving beyond isolated channel execution to holistic performance.
Serve as a strategic partner to Institutional and Insurance client-facing teams, aligning marketing efforts to client needs, sales priorities, and pipeline goals.
Deliver compelling performance narratives and insights that influence business decisions and resource allocation.
Strengthen feedback loops between marketing and sales to continuously refine targeting and messaging.
Leverage marketing technology (CRM, marketing automation, analytics platforms) to enhance audience targeting, personalization, and measurement.
Identify opportunities to integrate AI and advanced analytics into marketing workflows (segmentation, content optimization, predictive insights).
Continuously evolve marketing processes to improve scalability, speed, and efficiency.
Mentor and develop a high-performing team with strong capabilities in data-driven marketing, audience strategy, and digital execution.
Foster a culture of accountability, experimentation, and continuous improvement.
Embody PIMCO’s CORE Values – Collaboration, Openness, Responsibility and Excellence.