Vice President, Health & Wellness

Burson•New York, NY

1d•$75,000 - $180,000•Hybrid

About The Position

Burson is seeking a Vice President for its Health & Wellness practice to serve as the account lead for a major healthcare client in the diabetes and obesity sector. This role requires a strategic leader skilled in client service, creative inspiration, omnichannel marketing, and cross-functional team management. The position focuses on large-scale pharmaceutical marketing, emphasizing integrated, social media, and advertising multi-channel campaigns. While communications experience is relevant, the primary focus is on marketing-led strategy, channel orchestration, and social-first creative, rather than traditional public relations. The Vice President will manage all aspects of account operations, ensuring alignment across marketing strategy, digital, media, content, and stakeholder engagement. The goal is to deliver measurable business outcomes through fully integrated, omnichannel programs. This role also involves being part of the account's internal leadership team, contributing to organic growth and cross-portfolio initiatives.

Requirements

Bachelor's degree in Communications, Marketing, Public Relations, or related field.
Minimum of 10 years in healthcare communications, with at least 5 years in senior account leadership roles overseeing complex, multi-stakeholder engagements.
Demonstrated success leading large-scale, omnichannel pharma marketing programs across digital, paid media, linear, CTV, OOH, and PR.
Deep experience managing complex media ecosystems and understanding channel roles across patient and HCP journeys.
Proven ability to lead integrated marketing efforts across paid, owned, and earned channels.
Strong experience working with creative colleagues and ability to develop processes that optimize the partnership
Strong familiarity with data-driven marketing and campaign performance optimization.
Experience navigating regulated pharma environments and MLR processes.
Proven ability to build and maintain senior-level client relationships, acting as a trusted advisor and delivering measurable business impact.
Advanced communication and presentation skills, capable of translating complex healthcare concepts into compelling narratives for diverse audiences.
Commitment to fostering an inclusive team culture and mentoring junior talent to support professional growth and team excellence.

Responsibilities

Develop and implement integrated, omnichannel marketing strategies with a focus on social media advertising but often spanning OOH, linear, CTV, and earned channels to drive brand and business outcomes.
Lead the planning and execution of large-scale, multi-channel campaigns, ensuring strategic alignment and cohesive storytelling across paid, owned, and earned touchpoints.
Provide senior-level counsel on channel strategy, audience targeting, and performance optimization.
Partner with cross-functional teams (strategy, creative, media, data/analytics, and PR) to deliver fully integrated marketing programs.
Partner with external agency partners as well client’s paid media agency
Guide clients through regulatory and compliance processes, including MLR/FDA review cycles.
Lead and mentor a high-performing, cross-functional team, providing strategic direction and professional development.
Oversee large, complex integrated teams, ensuring seamless collaboration across functions and thoughtful deployment of talent based on strengths.
Manage and steward significant client budgets, ensuring efficient allocation of resources across channels.
Act as the senior escalation point for clients and internal teams, providing leadership in high-pressure situations.
Drive operational excellence across the account, including forecasting, staffing, and financial management.
Influence client marketing investment decisions, guiding budget prioritization across channels.
Foster an inclusive team environment that supports retention, engagement, and development of future leaders.