Vice President - Health & Wellness

HR Transformed•Miami, FL

About The Position

Due to the exciting growth of our business, BODEN, an award-winning, independent communications powerhouse, is seeking a Vice President, Health & Wellness to join our team. Vice Presidents lead sizable client relationships and integrated communications strategies, delivering exceptional results, senior strategic counsel, and breakthrough cultural impact. In addition to leading accounts, VPs are critical leaders within the organization, mentoring teams, driving business growth, shaping agency culture, and ensuring operational excellence.

Requirements

10+ years of experience in public relations, integrated communications, or brand marketing, preferably within an agency environment
Experience developing highly successful earned media and culturally driven communications strategies
Strong understanding of today’s media ecosystem, stakeholder landscape, and influencer environment
Proven expertise in client leadership, executive communications, and integrated campaign management
Exceptional organizational, leadership, and project management skills
Bachelor’s degree in Public Relations, Communications, Marketing, Business, or a related field

Nice To Haves

Spanish speaking a plus
Deep understanding of the evolving health & wellness landscape, including consumer health trends, preventative wellness, lifestyle medicine, and culturally relevant storytelling
Strong media relationships across health, wellness, lifestyle, sports, entertainment, and business press
Experience leading celebrity, influencer, or talent partnerships
Passion for health & wellness-driven storytelling
Passion for communicating to Hispanic audiences
Experience leading integrated communications programs across earned, influencer, social, and experiential channels
Ability to translate cultural insights and consumer behaviors into earned-first campaign platforms
Confidence counseling senior-level clients and leading cross-functional teams in fast-paced environments
Executive presence with exceptional communication and presentation skills
Ideal candidates have experience working across health & wellness, consumer lifestyle, sports and entertainment brands.

Responsibilities

Develop and lead the roll out of earned-first communications campaigns that position a global health and wellness brand at the center of culture, conversation, and innovation
Oversee media strategy across health, wellness, lifestyle, and consumer media landscapes
Drive culturally relevant storytelling initiatives and partnerships, including collaborations with top Hispanic talent, creators, athletes, and cultural influencers
Help create health & wellness moments that generate earned media, social engagement, and consumer relevance
Serve as a senior strategic advisor and day-to-day client lead, partnering closely with executive leadership and cross-functional agency teams while reporting into an EVP
Oversee the development of award-winning earned media, influencer, and integrated communications strategies, activations, and tentpole campaigns
Lead strategic communications planning and present integrated ideas and recommendations to clients and senior stakeholders
Ensure the success of client programming, campaigns, partnerships, and activations while providing senior strategic counsel to internal and external teams
Oversee day-to-day client business to ensure seamless execution, budget management, and client satisfaction across all projects
Develop strategic communications plans grounded in insights, cultural relevance, audience behaviors, timelines, and budget considerations
Review and refine media materials including pitches, messaging documents, executive bios, thought leadership, case studies, and media strategies
Identify emerging opportunities, cultural trends, and potential business challenges while proactively driving solutions
Actively contribute to agency growth through new business development, RFP participation, strategic proposal development, and organic client expansion
Partner with agency leadership to manage account profitability, resource allocation, and team operations
Inspire, mentor, develop, and manage junior team members, fostering a collaborative and high-performing culture