Vice President of Wellness, Longevity & Performance

Proper Hospitality Careers•Santa Monica, CA

5d•Hybrid

About The Position

Proper Hospitality is seeking a Vice President of Wellness, Longevity & Performance to join our corporate team in Los Angeles. Proper is scaling a Wellness, Longevity & Performance platform that integrates diagnostics, recovery, and structured lifestyle programming into select properties. This is not a spa expansion, but a revenue vertical intended to increase ancillary capture, extend length of stay, and stabilize seasonality in resort markets. The platform will launch with our upcoming flagship hotel, Lake Tahoe Proper. The VP will design, launch, and scale the platform, owning product strategy, operating model, clinical partnerships, capital deployment, and financial performance. This role reports to the Founders and works closely with Development, Asset Management, Operations, Commercial, and Brand.

Requirements

10–15 years in integrated wellness, performance hospitality, or destination health environments
Senior leadership experience at high-end wellness or longevity platforms
Experience launching or scaling multi-unit wellness operations
Strong P&L ownership and capital discipline
Familiarity with regulated clinical environments
Success in This Role Achieve defined capture and ancillary revenue targets
Demonstrate measurable ALOS extension tied to structured programs
Build a repeatable platform suitable for portfolio-wide rollout
Position longevity as a durable, high-margin contributor to property economics

Nice To Haves

This role combines real estate integration, P&L accountability, and multi-property scale within a design-led hospitality brand.
The leader who succeeds will not simply operate a wellness center.
They will build a new revenue vertical inside Proper and help define how longevity integrates into the next generation of luxury hotels.

Responsibilities

Define structured programs and modular services
Establish the diagnostic and recovery stack for urban and resort formats
Ensure alignment with Proper’s design-led brand
Build standardized clinical and performance SOPs
Design a lean staffing model balancing medical oversight and scalable treatments
Establish regulatory frameworks with legal counsel
Select and manage diagnostic and recovery technology partners
Set and manage KPIs including protocol capture rate, ancillary penetration, and average length of stay impact
Partner with Asset Management to measure longevity-driven TRevPAR lift
Oversee capital allocation and enforce ROI thresholds
Deliver measurable contribution to total property revenue and margin
Recruit contract medical directors and hire lead longevity RNs
Build a team that integrates clinical credibility with hospitality standards
Achieve defined capture and ancillary revenue targets
Demonstrate measurable ALOS extension tied to structured programs
Build a repeatable platform suitable for portfolio-wide rollout
Position longevity as a durable, high-margin contributor to property economics

Benefits

Competitive Salary + Bonus
Recognition Programs
Annual Performance Reviews
Guided Skills Development
Diversity, Equity, Inclusion & Belonging
Community Engagement
Comprehensive Health Coverage: Medical, dental, and vision plans through Aetna
Wellness Access: Company-subsidized memberships with Equinox and ClassPass, plus wellbeing workshops and mental health resources.
Employee Assistance Program (EAP)
Paid Time Off: Flexible PTO plus 11 paid holidays each year for corporate team members.
Paid Parental Leave
Flexible Work Practices: Hybrid schedules for eligible roles and an emphasis on work-life balance.
401(k) Program: Company match of 50% of employee deferrals, up to the first 4% of eligible compensation.
Employer-Paid Life & Disability Insurance
Financial Education
Hotel Stay Benefits: 75% off BAR (floor of $100) across the Proper portfolio.
Design Hotels Partnership: 50% off participating Marriott Design Hotels.
Dining Discounts: 75% off food & beverage at all Proper Hospitality outlets.
Lifestyle Perks: Complimentary or subsidized parking, cell phone reimbursement, and exclusive hospitality and retail discounts.