Vice President Growth Marketing

MSC Cruises•Miami, FL

4h•Hybrid

About The Position

The Vice President of Growth Marketing leads MSC Cruises USA’s performance marketing organization, driving customer acquisition, conversion, retention, bookings, revenue, and profitability. Reporting to the SVP, Marketing, this leader oversees Media, Direct Marketing, Loyalty & Promotions, Trade Marketing, and Canada Marketing, partnering with Brand Marketing, Sales, Revenue Management, Analytics, and eCommerce to deliver measurable results. This is a hybrid position based in Miami, requiring four office days Monday through Thursday and remote work on Fridays. The role requires a U.S. passport or U.S. permanent residency. MSC Cruises is an E-Verify employer and an equal opportunity employer. The company states a commitment to diverse perspectives, an inclusive environment, and meaningful, measurable actions with a long-term positive impact on guests, employees, and the planet.

Requirements

15+ years of leadership experience in growth, performance, digital, or integrated marketing.
Proven success driving customer acquisition, retention, and revenue growth.
Strong expertise in paid media, CRM, analytics, loyalty, and demand generation.
Demonstrated ability to manage large budgets and deliver measurable business results.
Strong leadership, communication, and cross-functional collaboration skills.
Bachelor's degree required.
U.S. passport or U.S. permanent residency.

Nice To Haves

Travel, hospitality, or consumer marketing experience preferred.
MBA preferred.

Responsibilities

Develop and execute growth marketing strategies aligned with revenue, booking, retention, and profitability goals.
Lead demand generation across paid media, direct marketing, loyalty, promotions, and trade marketing.
Establish performance metrics, KPIs, and measurement frameworks.
Partner with Brand Marketing to align brand-building and demand-generation efforts.
Build and develop a high-performing organization while managing significant marketing investments.
Lead strategy, planning, and performance across paid media channels, including TV, CTV, search, social, affiliate, programmatic, and digital advertising.
Optimize media investments to maximize customer acquisition, bookings, and ROI.
Manage agency relationships, audience targeting, testing, attribution, and measurement strategies.
Oversee lifecycle marketing across email, SMS, direct mail, and owned channels.
Lead segmentation, personalization, and automation strategies to improve conversion, retention, and customer lifetime value.
Optimize customer journeys through testing and analytics.
Lead loyalty and promotional strategies that increase engagement, repeat bookings, and customer value.
Develop demand-driving promotions while balancing profitability and yield objectives.
Monitor and optimize program performance through analytics and customer insights.
Lead trade marketing programs, partner communications, co-op marketing, trade media, and sales enablement efforts.
Partner with Sales and key travel advisor stakeholders to drive commercial results.
Align with global trade marketing teams on tools, resources, and campaigns.
Lead the Canada Marketing function and market-specific growth initiatives.
Develop localized strategies that drive awareness, demand, and bookings while aligning with North American business objectives.
Partner with the eCommerce organization through a dotted-line relationship to coordinate digital merchandising, promotional execution, and conversion initiatives for the Canadian market.
Establish and monitor KPIs across acquisition, retention, lifetime value, bookings, and ROAS.
Partner with Analytics teams to develop attribution, forecasting, audience segmentation, and performance reporting.
Drive a culture of testing, optimization, and continuous improvement.