Vice President, Global Marketing

Ralliant•Beaverton, OR

4d•Hybrid

About The Position

This is a high-impact leadership role responsible for leading Tektronix’s global marketing function, driving strategy, execution, and performance across all regions. The Vice President, Global Marketing leads a globally distributed organization across demand generation, product and portfolio marketing, digital marketing, brand, and marketing operations. This role is accountable for building a strong marketing engine that drives customer engagement, strengthens market positioning, and contributes to business growth across complex technical markets. Reporting to the Chief Product and Marketing Officer, this leader partners closely with Product, Sales, and regional leadership to ensure alignment between product strategy, customer needs, and go-to-market execution. Success in this role requires a leader who can operate at both the strategic and execution levels—setting direction while driving consistent, high-quality execution across a global organization serving technical and engineering-focused customers.

Requirements

12+ years of progressive marketing leadership experience, including global scope
Proven leadership of global marketing organizations across multiple regions (Americas, EMEAI, APAC)
Strong track record of driving demand generation, pipeline growth, and measurable business impact
Experience in B2B, industrial, test and measurement, or other complex technical environments preferred
Fluency in digital marketing, analytics, and modern marketing practices
Strong commercial acumen with ability to align marketing strategy and budgets to revenue outcomes
Track record of building high-performing teams and developing organizational capability
Strong executive presence, communication skills, and leadership effectiveness
Willingness to travel as required to support global teams and business needs

Nice To Haves

Preference for on-site/hybrid at Tektronix headquarters in Beaverton, OR but will accept remote applicants

Responsibilities

Set global marketing strategy aligned to business priorities, customer needs, and regional growth plans
Lead a globally distributed marketing organization with clear ownership, capability development, and performance expectations
Drive demand generation and pipeline contribution in partnership with Sales, with disciplined focus on funnel performance and conversion
Strengthen Tektronix’s brand, market positioning, portfolio messaging, and value propositions across technical customer segments
Direct global marketing budget spend to maximize business impact and ROI
Oversee all marketing programs, including product marketing, digital marketing, campaigns, launches, events, brand, and communications
Advance digital marketing capabilities across web, content, customer engagement, analytics, and marketing operations
Use clear metrics and analytics to manage performance, prioritize resources, and improve marketing effectiveness
Align global and regional marketing execution while enabling local market relevance
Partner with Product, Sales, and Engineering to translate strategy into focused execution