Vice President & General Manager, Midwest Region

Brightline • Milwaukee, WI

19h • Hybrid

About The Position

Brightline is redefining pediatric behavioral health care and is seeking an operational leader for its Wisconsin market. This role requires hands-on involvement in clinics, problem-solving, and driving both clinical and financial performance. The position is responsible for fostering a positive culture, building operational foundations for expansion, and acting as a liaison between corporate strategy and the experience of teams and families. The Vice President & General Manager will oversee clinical operations across Wisconsin, starting with two clinics in Milwaukee, partnering with market clinical leaders, managing external relationships, and leading on-the-ground clinic expansion. This is a comprehensive operations role encompassing operator, strategist, and people leadership.

Requirements

• 10+ years of professional experience, including at least 5 years in a general management or senior operational leadership role
• Prior P&L ownership strongly preferred.
• Demonstrated experience leading both operational and clinical (or clinical-adjacent) functions in a multi-site healthcare delivery environment.
• Track record of building cohesive, high-performing teams and delivering sustainable market-level business results.
• Deep understanding of the behavioral and mental health space, with an innovative mindset for delivering differentiated care experiences.
• Strong communicator who builds relationships quickly and thrives in a fast-paced, results-driven environment.
• P&L ownership mindset — comfortable with budget management, clinic-level financial forecasting, unit economics, and data-driven decision-making.
• Experience with quality standards, regulatory compliance, and risk management in a healthcare setting.
• Proven change management skills — comfortable leading teams through organizational change, new systems, and evolving workflows.
• Fluency with EHR/EMR systems and operational technology used in clinical environments.
• Comfortable operating in ambiguity and building structure in a still-maturing organization.
• Willingness to travel to clinics as needed

Nice To Haves

• Experience in a high-growth, venture-backed environment strongly preferred
• MBA preferred but not required.

Responsibilities

• Serve as the single accountable leader for all market performance — financial results, clinical quality, operational execution, patient experience, and team management and engagement.
• Own the P&L for the Wisconsin market, including budget management, staff and ramp forecasting, and variance management.
• Represent the Wisconsin market to Brightline's executive leadership; escalate and resolve issues at the appropriate level with speed and clarity.
• Execute market-level strategy in alignment with corporate priorities, and translate that strategy into operational plans the team can execute.
• Lead the market team, with direct management responsibility over manager-level leaders and frontline operations staff, within an org structure that will continue to evolve as the region scales.
• Own hiring — building a pipeline and ensuring the team grows with the right people.
• Oversee provider schedules and ongoing development.
• Develop and execute strategies for team retention, culture-building, and professional development across the region.
• Serve as the strategic owner of clinic- and region-level operational and financial targets across the Wisconsin market.
• Manage and forecast staffing and clinical service capacity.
• Closely manage regional, clinic, and provider-level reporting to track performance and identify and pursue improvement opportunities.
• Partner closely with the market clinical leader to achieve expected results and drive accountability across the region.
• Use data-driven insights to diagnose and continually improve performance issues.
• Leverage qualitative insights from workflow observation to drive consistent care model execution.
• Ensure operational standards and workflows are executed consistently across all clinics.
• Identify areas for iteration and improvement.
• Launch and land new initiatives — centrally or regionally driven — that improve daily operations and patient outcomes.
• Lead change management for new workflows, systems, and corporate initiatives, ensuring teams are prepared, supported, and bought in.
• Ensure that operational standards and workflows as designed are being executed consistently across all clinics.
• Feed insights back to the shared services team and serve as a bridge between the field and corporate.
• Own the patient experience across the region — leveraging feedback, incident reports, and frontline observations to continuously improve how families experience Brightline's care.
• Manage patient access, including waitlist management, panel sizing, and intake capacity, to ensure families can access care when they need it.
• Ensure regional operations meet all applicable regulatory, accreditation, and quality standards relevant to behavioral health care delivery.
• Own regional incident management and risk escalation protocols, partnering with clinical leadership to address safety concerns promptly and systematically.
• Monitor clinical quality metrics and work cross-functionally to close gaps in care delivery standards.
• Serve as strategic owner of facilities across the region, addressing practical constraints that affect operations.
• Lead on-the-ground expansion execution for new clinic openings within the region — currently four clinics with a path to six.
• Build and maintain trust between Brightline senior leadership and regional and clinic-level teams.
• In collaboration with the Demand & Partnerships team, manage performance for key regional relationships and take high-impact actions to maintain and deepen those partnerships.

Benefits

• Medical, Dental, and Vision insurance
• Long-Term Disability
• Life Insurance
• Flexible Spending Account
• 401(k)
• 12 Company Holidays
• Floating Holidays
• Paid Time Off
• Company-wide Holiday Shutdown between Christmas and New Year's
• Parental Leave
• Health and Wellness Stipend
• Home Office Reimbursement
• License Maintenance Reimbursement
• Commuter Benefits
• Professional Development Reimbursement
• Fair, equitable, competitive, geo-based compensation that is performance and potential based.
• Total compensation packages may include a combination of cash salary, equity, benefits, wellbeing, and professional opportunity.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed