Vice President, Personal Lines - Midwest

Acrisure, LLC•Auburn Hills, MI

1d•Onsite

About The Position

The Vice President, Growth – Personal Lines reports to the SVP, Growth – Personal Lines and is accountable for driving above-market organic growth across their geography. This leader plays a critical role in translating enterprise Personal Lines strategy into disciplined local execution, directly leading Client Advisors and sales professionals with a strong focus on accountability, consistency, and performance. This role ensures a high-performing sales culture across segments, including standard Personal Lines, mass affluent, and high-net-worth clients while driving new business production, client retention, and household expansion. As a direct extension of the SVP, this leader is a standard-bearer for Acrisure’s growth culture, reinforcing sales discipline, pipeline rigor, and client-centric behaviors that drive sustained revenue growth.

Requirements

Bachelor’s degree in Business Administration, Finance, Risk Management, or related field
15+ years of experience in insurance or financial services, with strong depth in Personal Lines and/or Private Client/HNW segments
5+ years of experience in sales leadership with direct accountability for revenue growth and team performance
Proven ability to lead large, distributed sales teams (20+ direct reports preferred)
Strong understanding of Personal Lines operating models, carrier relationships, and client lifecycle management
Demonstrated ability to drive consistency across legacy and acquired agency environments
Executive presence with strong stakeholder management and cross-functional leadership skills
Travel is required.
Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership.

Nice To Haves

Experience building or scaling inside sales or alternative distribution models preferred

Responsibilities

Directly lead and manage a team of 20–30 Client Advisors and sales professionals, establishing clear expectations, accountability, and performance standards
Drive a high-performance sales culture through ongoing coaching, performance management, and consistent leadership engagement
Serve as the primary leader for sales talent within the region, ensuring alignment to Acrisure’s growth strategy and operating model
Own and drive Personal Lines sales production across the region, with accountability for achieving above-market growth
Monitor and manage pipeline health, conversion rates, and overall production performance
Implement disciplined sales management routines and take corrective action to address performance gaps
Design and build a scalable inside sales function to support efficient client acquisition and growth
Establish structured processes for lead generation, qualification, and conversion
Drive consistency in roles, workflows, and performance metrics to improve scalability and efficiency
Translate enterprise growth priorities into actionable regional strategies across standard Personal Lines, HNW, and mass affluent segments
Develop targeted approaches to acquire and grow standard Personal Lines clients while identifying opportunities for household expansion
Build and expand Centers of Influence (COIs) to drive referral-based growth and enhance market presence
Evaluate and implement technology solutions that improve the ability to quote, bind, and manage Personal Lines business
Drive consistency in tech stack and usage across legacy agencies to improve efficiency, reporting, and scalability
Partner with IT and operations to ensure adoption of tools and alignment to enterprise technology strategy
Partner with operations and placement teams to ensure strong execution, service quality, and market access
Improve retention, client experience, and operational efficiency through alignment of sales and service models
Own sales planning, forecasting, and performance tracking across the region
Use data-driven insights to inform strategy, resource allocation, and course correction.
Establish and monitor key growth metrics including: New business production, Pipeline health and conversion, Retention and client expansion
Partner with marketing and digital teams to leverage digital tools, automation, and data to enhance acquisition and retention
Support the integration of digital-first capabilities to scale growth and improve client engagement
Represent Acrisure across key markets, building relationships with: High-value clients, Carrier partners, Centers of Influence, Industry networks
Strengthen Acrisure’s brand and competitive position within Personal Lines
Support M&A diligence and integration, ensuring alignment of Personal Lines sales strategies, client segmentation, and go-to-market execution
Drive adoption of Acrisure’s growth model across newly acquired agencies