Vice President, Finance

Genuine Comfort • Winnipeg, MB

14d • $160 - $180 • Hybrid

About The Position

Genuine Comfort is a market leader in PTAC and room air distribution for the hospitality industry, headquartered in Markham, Ontario. With approximately 25 employees and $35M in revenue, the business is on a clear trajectory to double in size by 2028.
We are hiring a Vice President, Finance to lead the next phase of growth and increasing operational and financial complexity.
As a key member of the executive leadership team, you will lead the company’s financial strategy and ensure it directly enables scalable growth, strong profitability, and disciplined capital deployment. Beyond traditional stewardship, you will position Finance as a forward-looking decision engine that shapes strategy, drives performance, and enhances enterprise value.
You are both a strategic architect and a hands-on operator - someone who builds and runs the financial engine of the business, not just oversees it. You bring structure, insight, and accountability into how decisions are made across the organization.
Reporting to the President, you will provide the financial leadership to guide critical business decisions, optimize cash flow, and evaluate growth opportunities. You will oversee the accounting function while driving a stronger focus on FP&A, performance intelligence, and capital strategy.
This is a high-impact leadership role for a finance executive who thrives in a growth environment and operates as a true partner at the executive table - shaping both day-to-day performance and long-term strategy.
This role requires working on-site in our Winnipeg office four days per week with the option to work remotely one day per week.

Requirements

• Proven executive finance leadership. You have experience as a VP Finance, Director of Finance, Controller, or similar senior leader within a mid-sized, product, manufacturing, or distribution-focused business. You are comfortable operating as a strategic partner to the President while remaining hands-on in execution. You thrive in environments where finance is expected to influence real-time decisions and drive business performance, not just report results.
• Financial discipline, governance, and analytical expertise. You have a strong foundation in accounting, reporting, and controls, with experience overseeing audits, compliance, and scalable financial processes. You bring deep expertise across FP&A, financial modelling, and performance analysis, with a strong command of EBITDA drivers, cash flow forecasting, and working capital dynamics in inventory-driven environments. You translate financial complexity into clear business decisions.
• Independent mindset and decision-making courage. You are an objective, fact-based leader who is comfortable challenging assumptions, escalating risks, and holding the business accountable to financial discipline. You require data-backed justification for investments and trade-offs, and you bring forward clear recommendations that influence direction and outcomes.
• People leadership and team development. You have experience leading and developing finance teams, driving performance, accountability, and continuous improvement. You lead by example, foster a collaborative and transparent environment, and invest in the growth of your team. You are a strategic coach who builds capability, strengthens bench strength, and elevates the overall function.
• Operational and cross-functional impact. You bring a deep understanding of how finance connects to operations, supply chain, and commercial functions. You have a track record of improving profitability through pricing, cost optimization, and operational efficiency. You operate as a true business partner, embedding yourself across departments, influencing decisions, and driving measurable results aligned to company growth objectives.
• Executive presence and communication. You communicate financial insights with clarity and impact. You build credibility with executive leadership, lenders, and stakeholders, and you are effective in influencing decisions, aligning teams, and removing roadblocks to execution.
• Technical capability. You are comfortable working with ERP systems, financial reporting tools, and data analytics platforms, leveraging technology to improve visibility, efficiency, and decision-making. You have experience driving system improvements, automation, and scalable reporting infrastructure to support a growing organization.

Responsibilities

• Lead financial strategy and enterprise value creation.
• Build and lead a value-focused FP&A function.
• Own cash flow, liquidity, and capital efficiency.
• Drive profitable growth and margin expansion.
• Build scalable infrastructure to support growth and valuation.
• Establish and own financial discipline, governance, and readiness for scale or transaction.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed
• Number of Employees: 1-10 employees