Vice President, Federal Marketing and Communications

CGI•Fairfax, VA

3d•Onsite

About The Position

CGI is seeking a future thinking, AI enabled Vice President of Federal Marketing & Communications (M&C) to lead the strategy, design, and delivery of end to end marketing and communications for CGI Federal. This senior executive will elevate market visibility, modernize operations, govern enterprise standards, and tightly align marketing with business development and capture teams to accelerate growth across the Federal Civilian, Defense, and Intelligence markets. Marketing & Communications at CGI Federal operates as a strategic growth engine. Success comes from enabling the business to win, grow, and retain federal clients through targeted positioning, reputation management, data driven campaigns, deal based marketing, and unified storytelling. This leader will help drive pipeline generation, strengthen federal pursuits, build market awareness, and engage members through compelling internal communications. The ideal candidate pairs strategic thinking with operational excellence and is comfortable shaping long term strategy while also rolling up their sleeves to deliver outcomes. This position is located in FAIRFAX.

Requirements

Bachelor's degree and at least 15 years of progressive marketing leadership experience, including significant experience supporting federal clients or federal focused organizations.
Deep understanding of the Federal Civilian and DoD markets, including trends, mission priorities, and compliance requirements.
Strong experience aligning marketing with business development, capture, and federal go to market strategies.
Fluency in AI, analytics, and modern MarTech to enhance operational scale and performance.
Exceptional executive communications, narrative development, and storytelling skills.
Proven ability to lead high performing teams and manage complex budgets.
Effective collaboration skills and executive presence.
Coaching Mindset: Act as active partners throughout the partner performance and career planning process by engaging in ongoing feedback and coaching. Nurture a culture of ownership, building an environment that supports development, productivity and fosters well being.
Active Listening and Communication: Promote a culture of fostering open dialogue in the organization (upward, downward and across) by listening with presence, intent and empathy. Therefore, encouraging open expression of ideas and opinions.
Complex Decision Making: Effectively navigates through volatile, uncertain, complex and ambiguous situation by taking well deliberated decisions keeping CGI clients, members and shareholders in mind, using available data, insights and intuition and by leveraging CGI's Management Foundation.
Emotional Intelligence: Engage and inspire others through the ability of recognizing, managing, and evoking appropriate emotions within oneself and others to promote change and progress.
Agility and Innovation: Consistently adaptable, agile and resilient. Managing the people side of change to achieve business outcomes and help our clients succeed. Successfully navigate expanded global working env

Nice To Haves

Building teams
Marketing Comm & Promotion
Marketing Strategy & Policy
Result oriented
Sales & Channel Development

Responsibilities

Serve as the senior MarCom advisor to CGI Federal Business Unit leadership.
Align marketing and communications strategies with federal market growth priorities, capture plans, and enterprise BD strategy.
Shape go to market strategies based on federal market insights, competitive intelligence, and mission requirements.
Modernize operations into a data driven, AI enabled, automated growth engine.
Strengthen demand generation, ABM, and deal based marketing efforts to support federal pursuits.
Drive an integrated, differentiated market narrative tailored to federal audiences.
Reinforce CGI as a global brand and a federal partner of choice through targeted thought leadership, media outreach, and analyst engagement.
Lead integrated campaigns that comply with federal requirements, including Section 508 and program marks.
Govern brand consistency and eliminate fragmented, low value activities.
Guide strategic storytelling, leadership messaging, and executive communications.
Manage proactive media relations, external reputation management, and issues/crisis communications.
Ensure alignment with federal compliance, brand governance, and CGI standards.
Partner with HR and Federal senior leaders to strengthen member engagement and culture.
Drive recruitment and talent branding aligned to federal workforce needs and priorities.
Collaborate with the VP of Strategic Engagement & Insights to connect CGI partners to strategy and mission.
Lead and develop a high performing Federal Marketing & Communications organization.
Manage budgets, tools, and resources.