Vice President, Marketing & Communications

BNY Mellon•New York, NY

1d•$69,000 - $177,000•Onsite

About The Position

We’re seeking a future team member for the role of Wealth Marketing Programs Manager to join our Wealth Management Product Marketing team. This role is located in New York City. In this role, you’ll make an impact by supporting the planning and execution of strategic and always-on BNY Wealth marketing campaigns focused on investment management and wealth planning for ultra-high-net-worth, family office and institutional client segments. You will develop and execute strategic and measurable marketing programs that help drive sales qualified leads (SQLs), support assets under management growth, improve prospecting program effectiveness, and increase content engagement. You will manage client experience/lead gen initiatives, such as the ongoing Thank You Program. You will also support BNY Investments & Wealth budget management and other key initiatives. Apply a client-needs-based approach to marketing, helping identify effective campaign opportunities and contributing to commercial outcomes through relevant, high-performing content. Partner with colleagues, business stakeholders and external partners to help ensure programs align with business priorities and strategic objectives. Monitor market trends and the competitive landscape, and provide insights and recommendations to help differentiate the firm’s offerings. Support the Wealth Content Director and Product Marketing leads in curating content for the public wealth management website, helping ensure content remains timely, relevant and aligned to key themes. Track campaign performance and contribute ideas for optimization, including testing new formats, channels, and approaches to improve engagement and results. Help manage timelines, approvals, and cross-functional coordination to ensure campaigns are delivered accurately and on schedule.

Requirements

Bachelor’s degree or equivalent combination of education and experience required.
5–7 years of marketing experience, preferably within financial services, wealth management, private banking, asset management, or a related industry.
Familiarity with wealth management and private banking clients, with knowledge of ultra-high-net-worth audiences

Responsibilities

Support the planning and execution of strategic and always-on BNY Wealth marketing campaigns focused on investment management and wealth planning for ultra-high-net-worth, family office and institutional client segments.
Develop and execute strategic and measurable marketing programs that help drive sales qualified leads (SQLs), support assets under management growth, improve prospecting program effectiveness, and increase content engagement.
Manage client experience/lead gen initiatives, such as the ongoing Thank You Program.
Support BNY Investments & Wealth budget management and other key initiatives.
Apply a client-needs-based approach to marketing, helping identify effective campaign opportunities and contributing to commercial outcomes through relevant, high-performing content.
Partner with colleagues, business stakeholders and external partners to help ensure programs align with business priorities and strategic objectives.
Monitor market trends and the competitive landscape, and provide insights and recommendations to help differentiate the firm’s offerings.
Support the Wealth Content Director and Product Marketing leads in curating content for the public wealth management website, helping ensure content remains timely, relevant and aligned to key themes.
Track campaign performance and contribute ideas for optimization, including testing new formats, channels, and approaches to improve engagement and results.
Help manage timelines, approvals, and cross-functional coordination to ensure campaigns are delivered accurately and on schedule.