Vice President Deposit Management

Edmonton State Bank•Glasgow, KY

6d•Onsite

About The Position

The Vice President of Deposit Management leads deposit strategy and growth, optimizes deposit products, and ensures regulatory compliance. The role oversees deposit management across retail, commercial, and corporate segments, with a focus on increasing low-cost, stable deposits, managing funding costs, and maintaining a diversified deposit base. The VP collaborates with treasury, retail, commercial, and marketing teams to align deposit initiatives with the bank’s liquidity and strategic objectives. The position develops and executes deposit growth strategies, oversees product design and pricing, and leads customer acquisition and retention initiatives across branch, digital, and other channels. It works with treasury on deposit trends, runoff rates, concentration risks, and funding costs; coordinates sales and distribution efforts; and maintains compliance, governance, controls, and reporting standards. The VP also develops performance metrics and analytics to support executive decisions, mentors teams across product, sales, and operations, and represents the bank in industry forums. The VP reports to the President and supervises deposit management, treasury coordination, marketing, and strategic relationship management. The role operates in a professional office environment and involves routine use of standard office equipment. The employee must be able to remain sedentary 50% of the time and occasionally move around the office to access files and equipment.

Requirements

Bachelor’s degree in Finance, Business Administration, Economics, or a related field.
12–15+ years in banking, with significant experience in deposits, retail or commercial banking, or treasury.
Leadership experience managing multiple teams or functions.
Strong understanding of deposit products, pricing strategies, liquidity management, and banking regulations.
Proficiency in balance sheet optimization and performance analytics.
Strategic thinking and business acumen.
Leadership and team management skills.
Analytical, data-driven decision-making skills.
Customer-centric approach to growth and retention.
Effective stakeholder engagement and communication skills.

Responsibilities

Develop and execute strategies to grow retail, small business, and corporate deposit portfolios; identify market segments and develop products for expansion.
Oversee the design, management, and pricing of savings, checking, and term deposit products; monitor performance and adjust offerings as needed.
Lead efforts to attract new deposit customers, strengthen loyalty, and improve customer experience across branches, digital channels, and other platforms.
Work with treasury to monitor deposit trends, runoff rates, concentration risks, and funding costs while maintaining stable deposits.
Coordinate with retail and commercial teams to mobilize deposits, strengthen distribution channels, and provide training, incentives, and resources.
Ensure compliance with banking regulations, including consumer protection and anti-money laundering laws; maintain internal controls and reporting standards.
Develop key performance indicators, dashboards, and reporting processes to monitor performance and support executive decision-making.
Mentor teams across product, sales, and operations; collaborate with internal stakeholders and represent the bank in industry forums.
Monitor regulatory changes and ensure deposit products comply with applicable federal and state laws.
Maintain governance and risk control frameworks.
Collaborate with compliance and audit teams to ensure robust internal controls and reporting.