Vice President Demand Generation

FinQuery•Atlanta, GA

About The Position

The Vice President, Demand Generation and Growth Marketing is the senior leader responsible for defining and implementing FinQuery's demand generation and growth marketing strategy across all products, markets, and channels. This leader owns the vision and execution of a full-funnel, AI-enabled demand engine that drives predictable pipeline growth, customer expansion, and indirect revenue contribution at scale. Operating as a key member of the Marketing leadership team, the Vice President develops strategic plans that translate corporate growth objectives into integrated marketing programs, manages change across a complex and evolving go-to-market environment, and builds the organizational capability required to sustain growth across a multi-product platform with an expanding international presence.

Requirements

Minimum of 15 years of related experience with a Bachelor’s degree, or 13 years with a Master’s degree
Typical experience range of 16-19 years in senior marketing leadership roles
Bachelor's degree in Marketing, Business, or a related field required; Advanced degree preferred
Demonstrated progression in demand generation with significant revenue accountability in B2B SaaS
Expert-level command of full-funnel demand generation strategy and enterprise-scale operating models
Advanced ability to develop revenue funnel architecture and connect marketing investment to pipeline outcomes
Proven ability to develop multi-product go-to-market strategies and international expansion frameworks
Deep proficiency in marketing automation platforms like HubSpot and complex marketing technology stacks
Expert ability to build and develop high-performing teams in high-change, high-growth environments
Strong executive-level influence to align Sales, Customer Success, and Product functions
Deep understanding of B2B SaaS demand generation dynamics and competitive positioning
Proficiency in defining and scaling AI-enabled marketing operating models
Strong command of marketing operations process design and workflow optimization for scalability
Experience operationalizing marketing integration strategies in M&A contexts
Expert understanding of finance and accounting buyer personas within a B2B SaaS environment
Strong command of channel and partner marketing enablement and accountability models

Responsibilities

Define and implement FinQuery's enterprise demand generation strategy across all acquisition channels including inbound, outbound, ABM, and field events
Develop and own the demand generation operating model to drive consistent, predictable pipeline contribution at scale
Build the full-funnel revenue architecture including KPI frameworks and ROI attribution models across all products
Partner with Sales and Marketing leadership to define funnel-stage goals, conversion benchmarks, and forecasting standards
Define and implement customer marketing strategies to drive retention, upsell, and cross-sell conversion
Develop omni-channel nurture strategies to convert inbound investments into long-term audience assets
Define and implement channel marketing strategy to engage partners and drive indirect revenue contribution
Develop partner enablement standards and co-marketing frameworks to ensure measurable revenue outcomes
Lead demand generation strategy for new product launches and unified multi-product positioning
Implement the demand generation framework for international market entry and global footprint growth
Develop marketing integration strategy for acquired companies including brand consolidation and audience migration
Define the AI-enabled marketing operating model to increase execution velocity and scale
Implement the cross-functional revenue alignment model across Sales, Customer Success, and Product
Manage, develop, and retain a high-performing team of managers and individual contributors
Conduct all business in accordance with FinQuery policies and procedures