Vice President, Content Marketing

GXO Logistics•Irving, TX

1d•Hybrid

About The Position

The Vice President, Content Marketing is a newly created global leadership role creating and building a best-in-class content framework and model driving the GXO Customer value proposition & differentiation in the 3PL, contract logistics and warehouse automation spaces. This role is responsible for building an enterprise-wide content strategy that ensures consistent, high-quality, and performance-driven communications across all marketing channels – the editor and chief of content. The Vice President, Content Marketing will establish the content marketing strategy and translate complex business offerings into clear, buyer-centric value and aligns content to demand generation, sales enablement, and customer engagement objectives, ultimately driving measurable pipeline and revenue impact. This is a build, scale, transform and create role that’s critical to driving GXO’s growth agenda.

Requirements

Bachelor’s degree, or equivalent related work or military experience
10-15 years in Fortune 500 company B2B, journalism background with B2B experience
Deep knowledge in buyer intent technology
Content Management/Strategy required
3PL Logistics, Warehouse Automation, WMS and appetite/aptitude for AI
20-30% inclusive of global

Nice To Haves

MBA or Post Graduate Degree
Content Marketing Certifications

Responsibilities

Pipeline creation by aligning content to buyer questions and persona’s; the leader enables demand generation programs that attract and engage qualified prospects, fueling tops of funnel pipeline
Conversation improvement through value propositions, ROI focused messaging and proof-based content
Ongoing measurement of engagement, pipeline influence, and conversion allows continuous refinement of content to maximize revenue contribution over time
Global content creation and budget including any technology to support content creation
Building, creating, implementing and designing operational plans
Leading change related to content framework and enterprise content strategy