Vice President, Channel Marketing Manager

PIMCO • Newport Beach, NY

3d

About The Position

PIMCO is seeking an accomplished and motivated Vice President, Channel Marketing Manager to join our U.S. Global Wealth Management (GWM) Marketing team. The successful candidate brings strong channel marketing expertise and a technology-forward mindset, leveraging data, automation, AI, and emerging capabilities to drive business growth, enhance client engagement, and deliver measurable outcomes. This is a modern, commercially minded marketer who combines strategic thinking with execution excellence and continually seeks new ways to create value for the business and our clients. In this role, you will lead the development and execution of data-driven, multi-year marketing strategies across key growth segments, supporting PIMCO's engagement with U.S. financial advisors and contributing to the firm's growth agenda. This includes owning segmentation strategies, activating targeted campaigns, and delivering integrated marketing programs that strengthen audience engagement, support distribution priorities, and generate measurable impact. A central focus of the role is evolving PIMCO's client segmentation framework to ensure marketing investments are aligned with the most relevant audiences and opportunities. Drawing on client insights, market intelligence, campaign performance, and business priorities, this individual will continuously refine audience strategies, improve targeting, and identify opportunities to deepen client relationships and support business outcomes. Partnering closely with sales leadership and client-facing teams, you will translate business priorities into actionable marketing strategies. Acting as a key point of coordination across Digital, Events, Content, Creative, and Analytics teams, you will ensure alignment between business objectives and marketing execution while delivering integrated marketing programs that create a cohesive client experience across channels. The ideal candidate combines deep experience in investments and advisor distribution with a strong understanding of business drivers and an ability to translate strategy into execution. This role offers meaningful opportunities to grow in scope and influence, with increasing responsibility for shaping the future direction of PIMCO's channel marketing strategy. You will play a key role in supporting business growth and elevating marketing's impact across the firm.

Requirements

• Bachelor’s degree required.
• 8+ years of experience in asset management or financial services marketing.
• Strong knowledge of intermediary, institutional, and/or advisor client segments.
• Demonstrated experience developing and executing integrated marketing strategies that support business growth and client engagement across digital, content, event, paid media, and sales enablement channels.
• Proven success partnering with sales teams to drive commercial outcomes.
• Experience leveraging data, marketing technology, and automation to enhance channel marketing effectiveness and efficiency.
• Genuine interest in applying innovative tools, including AI, to improve campaign performance and scalability.
• Deep understanding of client investment needs and decision-making processes.
• Strong digital marketing, campaign management, and performance measurement capabilities.
• Familiarity with marketing and project management platforms (e.g., Smartsheet, Seismic).

Nice To Haves

• Knowledge of investment products (e.g., Models, Alternatives, Municipals, SMAs, ETFs) preferred.
• Agile marketing experience is desirable.

Responsibilities

• Develop and implement integrated, multi-channel marketing strategies aligned with business and firmwide growth objectives.
• Design and execute multi-year marketing plans to support key client segments and distribution priorities.
• Own client segmentation and audience strategy, leveraging insights and analytics to inform targeting, enhance personalization, and optimize marketing investments.
• Lead the development and activation of integrated marketing programs that drive awareness, engagement, and conversion across the client lifecycle.
• Partner closely with sales leadership and client-facing teams to identify opportunities, translate business needs into actionable marketing strategies, and align marketing initiatives with sales priorities.
• Serve as a key point of coordination across Digital, Events, Content, Creative, Analytics, and other partners to deliver cohesive client experiences across channels.
• Localize and activate broader marketing campaigns to ensure regional relevance and effectiveness.
• Leverage data, analytics, and marketing technology to measure performance, generate insights, and optimize marketing strategies, using automation to drive efficiency and scale.
• Maintain a test-and-learn mindset, continuously refining strategies and campaigns based on performance data, client feedback, and market insights.
• Drive the adoption of innovative tools, technologies, and ways of working to enhance marketing effectiveness, scalability, and business impact.
• Manage and prioritize a dynamic portfolio of initiatives in response to evolving business needs and market opportunities.
• Support sales teams by ensuring access to relevant, timely, and effective marketing resources.
• Ensure marketing activities comply with applicable regulatory requirements in partnership with Compliance.

Benefits

• Base salary is the fixed component of compensation that is determined by core job responsibilities, relevant experience, internal level, and market factors.
• The discretionary bonus is used to award performance and therefore is determined by company, business, team, and individual performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager