Vice President, Casino Marketing

MSC Cruises•Miami, FL

21h

About The Position

The Vice President, Casino Marketing is responsible for defining and executing the global commercial strategy for the Casino business across MSC Cruises and Explora Journeys. This role serves as the commercial leader for casino customer acquisition, player development, database growth, loyalty marketing, CRM strategy, and strategic partnership development, with responsibility for driving incremental gaming revenue across all global markets. The role will build the infrastructure required for a best-in-class casino marketing program and will develop innovative marketing strategies and commercial programs that strengthen player engagement, increase guest lifetime value, and expand access to qualified gaming audiences through both direct and B2B channels. The role is also responsible for the development of the tools, technologies, and supporting capabilities required to enable best-in-class casino marketing and player development globally. The position will lead, coach, and develop a global team, and working collaboratively across Commercial, Marketing, Loyalty, Digital, Revenue Management, Data & Analytics, Finance, IT, and Casino Operations teams, the Vice President will ensure casino growth initiatives are strategically aligned, measurable, and scalable, supporting MSC Cruises' and Explora Journeys' broader commercial objectives.

Requirements

Minimum of 10 years of progressive leadership experience in casino marketing
5+ years of cruise industry experience strongly preferred
Demonstrated success leading large-scale commercial growth initiatives with measurable revenue impact.
Deep expertise in player development, VIP relationship management, database marketing, casino and independent representative partnerships, customer lifecycle management, and loyalty program strategy.
Strong understanding of customer analytics, segmentation strategies, CRM platforms, marketing technologies, and campaign optimization techniques.
Strong ability to create and present a business case to support new initiatives
Experience building performance measurement frameworks and using analytics to drive commercial decision-making and ROI improvement.
Proven ability to influence senior executives and lead cross-functional teams within a global, matrixed organization.
Strong commercial acumen with a demonstrated ability to deliver results
Exceptional interpersonal, communication, negotiation, presentation, and stakeholder management skills.
Willingness and flexibility to travel internationally as required.
US Passport or US Permanent Resident

Responsibilities

Develop and lead the global casino marketing and player development strategy for MSC Cruises and Explora Journeys, aligned with corporate growth and revenue objectives.
Develop and manage the global casino marketing budget, ensuring investment decisions maximize commercial return and support long-term strategic objectives.
Partner with Casino Analytics team to create accurate financial forecasts and establish performance measurement frameworks to evaluate campaign effectiveness, customer behavior, partner contribution, and return on investment.
Partner with Casino Operations to ensure seamless execution of commercial initiatives and the integrity of customer and transactional data required to support marketing, analytics, and player development strategies.
Define a data-driven approach, utilize customer insights and performance analytics to continuously improve results and define and oversee key performance indicators (KPIs) for all segments of the business
Accountable for achieving targets for database growth, VIP reservations on both an arrival and booking basis, and net VIP revenue across global markets.
Develop and execute programs designed to grow and optimize the casino database through targeted acquisition and engagement initiatives.
Drive the continuous optimization of casino marketing campaigns through data-driven decision making, customer insights, performance measurement, and ROI analysis.
Serve as the executive sponsor for casino marketing initiatives, presenting business strategies, performance updates, and key recommendations to global and regional executive leadership.
Lead the development and implementation of a global Casino Rewards/Loyalty Program
Lead the expansion and management of strategic casino partnerships, including land-based casino operators, player clubs, gaming networks, junket programs, independent agents, and other qualified acquisition channels.
Ensure global teams have access to the resources, technology, insights, and processes necessary to support best-in-class player development and marketing programs.
Manage, coach, and develop a global and diverse team while fostering a collaborative culture focused on accountability and business results.
Present and champion casino initiatives to global leadership with regular engagement with US executive leadership team
Monitor market trends, competitive activity, customer behaviors, and emerging opportunities to maintain a leading position within the global cruise casino sector.
Establish and maintain effective working relationships across all regions and business functions to support global consistency and scalability