Vice President - Marketing
About The Position
The Vice President - Marketing is responsible for developing and executing casino marketing strategies to increase player acquisition, retention, and frequency of play. This role oversees player database growth and segmentation, leads the planning and execution of casino promotions, tournaments, giveaways, and special events, and directs various marketing campaigns across multiple channels. The position also involves managing VIP and high-value player programs, overseeing sales teams' retail volume generation strategies, analyzing player behavior and campaign performance, and partnering with various operational teams to create coordinated guest experiences. The Vice President will manage marketing budgets, ensure compliance with gaming regulations, and build and lead the casino marketing team. This role works closely with senior leadership to support long-term marketing plans and revenue targets.
Requirements
- Strong leadership, communication, and interpersonal skills.
- Ability to develop and execute effective marketing strategies.
- Ability to analyze data, identify trends, and make data-driven decisions.
- Strong project management skills to manage multiple campaigns and initiatives.
- Understanding of the industry and target VIP client segments.
Responsibilities
- Develop and execute casino marketing strategies that increase player acquisition, retention, and frequency of play.
- Oversee player database growth and segmentation to deliver targeted offers, promotions, and communications.
- Lead the planning and execution of casino promotions, tournaments, giveaways, and special events that drive guest traffic and excitement.
- Direct mail, digital, email, print, outdoor, and web-based campaigns that promote gaming, entertainment, and guest experiences.
- Manage VIP and high-value player programs, including personalized marketing, exclusive offers, and relationship-building initiatives.
- Manage all sales teams retail volume generation strategies including hotel, events, group, casino, bus, convention, catering, national, local, corporate, and trade.
- Analyze player behavior, campaign performance, and revenue trends to identify opportunities for growth and optimization.
- Partner with gaming, operations, hospitality, food and beverage, and entertainment teams to create coordinated guest experiences.
- Oversee marketing budgets and ensure promotional spend is aligned with revenue goals and return on investment.
- Maintain strong awareness of casino floor activity, player preferences, and competitive market trends to inform marketing decisions.
- Ensure compliance with all gaming regulations, internal controls, and company policies related to promotions and guest communications.
- Build, coach, and lead the casino marketing team to deliver high-impact campaigns and exceptional guest engagement.
- Work closely with senior leadership to support long-term marketing plans, revenue targets, and brand positioning.
- Perform other duties as assigned.
Benefits
- $7 Daily Employee Parking
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
