Vice President, Brand

ADP•Roseland, NJ

About The Position

ADP is seeking a visionary and execution-driven Vice President, Brand to define and lead the next chapter of ADP’s brand evolution. This role requires a brand leader who can elevate how ADP shows up in the market—both in voice and in action. The executive will define a clear, emotionally resonant, and enduring brand platform that reflects the strength, innovation, and durability of ADP’s business. This role goes beyond traditional brand leadership, as the VP, Brand will build and operate a modern brand, content, and social ecosystem that drives both long-term brand equity and measurable business growth. Success in this role means creating a brand platform and operating model so compelling, scalable, and effective that it becomes as enduring as ADP’s financial performance.

Requirements

15+ years of brand leadership experience in enterprise B2B, technology, financial services, or similarly complex environments.
Proven track record building enduring brand platforms and large-scale campaigns.
Experience establishing or transforming internal creative/content organizations.
Demonstrated success partnering across Business Units in matrixed organizations.
Strong executive presence and ability to influence at the C-suite level.
Data-driven mindset with the ability to connect brand investment to business performance.

Responsibilities

Define ADP’s enterprise brand positioning for this next phase of growth
Establish a differentiated brand platform that strengthens emotional connection while reinforcing trust, innovation, and leadership
Ensure a consistent, modern, and impactful brand voice across all channels and audiences
Translate business strategy into a compelling external narrative that resonates with clients, prospects, associates, and partners
Stand up and institutionalize an enterprise-wide campaign development engine
Lead end-to-end brand campaign strategy and execution in close partnership with Business Units
Drive alignment across Marketing, Product Marketing, Corporate Communications, and BU stakeholders
Establish governance, creative standards, and performance benchmarks
Ensure campaigns measurably contribute to brand equity, demand generation, and revenue growth
Partner with Product Marketing to elevate the storytelling and emotional distinction of RUN Powered by ADP, ADP Workforce Now, and ADP Lyric
Move beyond functional messaging to create clear, story-driven differentiation
Build enduring emotional equity that strengthens client loyalty and competitive separation
Align all product narratives under a cohesive master brand strategy
Build and lead a modern, integrated content and social organization responsible for both creation and distribution
Establish an internal content agency responsible for enterprise content strategy, creative development, campaign execution, and thought leadership
Stand up and scale a high-performing social media team responsible for always-on content, audience engagement, and growth across priority platforms
Develop an owned audience strategy that increases reach, engagement, and brand influence while reducing reliance on paid channels
Create scalable content frameworks, editorial standards, and channel strategies that enable consistent, high-quality output
Ensure content is not only creatively excellent, but effectively deployed to drive measurable reach, engagement, and business impact
Lead agency selection processes aligned to enterprise brand objectives.
Establish strong, accountable partnerships with creative, media, and strategic agencies.
Define clear performance expectations and governance models.
Ensure agency work reflects ADP’s scale, ambition, and leadership position in the market.
Lead with clarity, conviction, humility and enterprise mindset.
Model a modern, decisive, and collaborative leadership style.
Inspire teams to think boldly while executing with discipline.
Champion creative excellence grounded in measurable business outcomes.
Elevate how ADP shows up, internally and externally, through both message and action.