Vice President, Brand Operations and Growth

Anywhere • Madison, NJ

14d • $150,000 - $175,000 • Hybrid

About The Position

Better Homes and Gardens Real Estate, an iconic real estate franchise with global reach, is seeking a Vice President of Brand Operations and Growth. This leader is responsible for brand operations and affiliate performance across the network and operates as a strategic partner to the Brand President, providing visibility into business performance, identifying opportunities for improvement, and driving execution across the brand. This role requires strong financial judgment, operational discipline, and a sharp focus on growth. Success comes from expanding affiliate market position, increasing agent productivity, and strengthening business fundamentals to drive sustained, measurable performance across the brand and network.

Requirements

• Bachelor’s degree or equivalent experience; MBA preferred
• 10+ years of experience in franchise or brokerage operations at a regional or national level
• Proven experience managing a P&L and driving business performance across multiple markets or business units
• Strong financial and analytical capability, with experience using data and KPIs to guide decisions and improve outcomes
• Demonstrated ability to navigate complex or underperforming business situations and engage senior stakeholders in direct, business-focused conversations
• Strong presentation skills and comfort in addressing large audiences with confidence
• Experience leading and developing high-performing teams in a lean environment
• Ability to influence across functions and drive alignment without direct authority
• Ability to travel 10–25%

Responsibilities

• Drive affiliate growth and performance by partnering on business strategy and execution, using data and financial insight to guide decisions and strengthen market position, in alignment with Franchise Sales on network expansion
• Establish and drive adoption of growth frameworks and playbooks that support consistent planning, execution, and sustained results across the network
• Lead Brand Operations, Growth Consultant, and Onboarding and Transitions functions, setting clear direction, operating standards, and measurable performance expectations
• Manage the brand P&L, including forecasting, expense discipline, and alignment to overall business objectives
• Lead affiliate renewal strategy and execution
• Use metrics, benchmarking, and cross-network insights to identify performance gaps, guide priorities, and track progress against key business objectives
• Partner closely with finance to monitor affiliate health, including risk awareness, bad debt management, and resolution planning
• Act as a key brand representative to top affiliates, maintaining strong relationships and serving as a senior point of connection for the network
• Align cross-functional partners across marketing, learning, product, technology, and ancillary services to deliver coordinated support to affiliates
• Play a key leadership role in affiliate events, shaping strategy, tone, and business outcomes, and guiding programming priorities in partnership with marketing and learning teams
• Oversee compliance, contractual obligations, and franchise operating standard

Benefits

• A senior leadership role with direct impact on the performance and direction of a global estate franchise
• The opportunity to partner closely with the Brand President and shape outcomes across the network
• Competitive compensation aligned to the scope and importance of the role

What This Job Offers

• Job Type: Full-time
• Career Level: Senior