Vice President, Brand Manager

JPMorgan Chase & Co.•Chicago, IL

1d•$109,250 - $180,000

About The Position

As a Vice President, Brand Manager on the Chase Brand management team, you will build upon your knowledge of interpreting customer insights, positioning strategy, creative brief writing, advertising development, agency partnership, and integrated media and communications planning to deliver key business and brand goals. You will support individual projects while being part of something larger-- the collaborative team mission towards building powerful and increasingly progressive Chase master brand. You should have a passion for advertising, creativity, and brand innovation, showing education and early career interest in marketing and/or advertising. You should be driven by intellectual curiosity, thrive in the rapidly evolving landscape of media, creative and technology, and love collaboration and working across teams to successfully execute high performing content.

Requirements

Bachelor's Degree required in Marketing, Advertising, Communications
6+ years of experience with demonstrated time in marketing communications/brand and advertising execution roles
AI industry knowledge of strategy, planning and implementation
Ability to concept, manage and effectively socialize project timelines and deliverables, guiding cross-functional teams to ensure integrated execution cross all channels
Effective budget manager able to stay close to all cost details associated with a project and hold others to account
Excels in a dynamic, fast-paced, fluid environment with ability to manage multiple initiatives simultaneously and perform under pressure within tight deadlines
Strong business and marketing acumen with ability to distill marketing objectives and insights, and create viable jumping off points for creative strategy/exploration
Partner with Brand leads to deliver clear, distinct and motivating creative briefing sessions with both external agencies and internal teams
Rigor to consistently leverage customer insights/data to propel campaign effectiveness and business results, evaluate creative strategies and concepts, and give confident and constructive feedback both in moment, and through aligning comprehensive consensus across all stakeholders
Support video and digital creative production and execution
Innate talent to be a strong storyteller, who can craft presentations to align and build confidence in direction

Nice To Haves

MBA is a plus
Affluent/ Wealth segment marketing, advertising experience
Proven ability to take initiative and achieve results
Excellent analytical, problem solving and planning skills
Strong collaborator with interpersonal and presentation skills (including digital presentation design)

Responsibilities

Maintain an understanding of Chase brand purpose, strategy, and standards to facilitate effective brand stewardship and cohesion across all go-to-market efforts
Understand the business and marketing objectives, championing brand solutions to deliver on business goals
Develop and grow strong working relationships with line of business partners to provide strategic and tactical brand and advertising support
Display a dedication to being part of a team and growing together, supporting broader initiatives than an individual remit
Partner with marketing research team to uncover key consumer insights and test creative ideas and work
Co-lead the development strategy and messaging that sets the course for powerful creative
Help deliver inspiring direction for our world class creative agency partners to develop integrated, breakthrough advertising and messaging strategies
Manage day-to-day production and implementation of advertising and content tactics across integrated channels spanning video, digital, mobile, social, print, audio, out of home
Drive emerging media and technology initiatives forward, including AI, evolving owned digital spaces, unbranded content and more.
Partner with functional marketing teams including media, social, digital, PR, and analytics to drive cohesive creative campaigns and measurement through full lifecycle