Vice President, Brand Impact (Consumer/Sports)

Adelphi Group•Dallas, TX

3d•$95,000 - $175,000•Hybrid

About The Position

FleishmanHillard is seeking a Vice President to join their Brand Impact Practice in Texas. This role will focus on national lifestyle brands and sports marketing programs, requiring a leader with a proven track record in managing integrated teams and developing creative, earned-first programs. The ideal candidate will combine intelligence, creative strategy, planning, media, social, influencer marketing, partnerships, and activations to drive measurable outcomes. This individual will provide on-the-spot client counsel, inspire exceptional work, and champion new ideas. Responsibilities include managing integrated brand impact initiatives, coordinating cross-functional teams, and delivering results in a fast-paced environment. The role requires strong program execution experience in premium consumer segments like lifestyle, food & beverage, personal finance, sports, and retail, along with excellent coordination and communication skills. The position is open to candidates in Dallas, Austin, or Houston.

Requirements

10+ years of consumer brand experience in program management, account coordination, or execution roles at a leading PR or communications agency with global/national brands.
Demonstrated ability to manage multiple programs simultaneously and deliver under tight timelines and high-pressure environments.
Strong expertise in integrated communications program execution with understanding of premium consumer values and behaviors.
Exceptional organizational skills, attention to detail, and ability to manage competing priorities without losing quality.
Proven ability to coordinate across teams, manage stakeholders, and communicate clearly and concisely.
Strong command of cultural insights and consumer trends—particularly as it relates to premium segments, lifestyle categories and sports.
Exceptional written and verbal communication; ability to synthesize complex information quickly.
Experience coordinating with agency partners and managing external resources.
Comfort with fast-paced environments and ability to stay calm and solutions-focused under pressure.

Nice To Haves

Understanding of sports including football and basketball (NFL, NCAA) and high-profile partnerships preferred.

Responsibilities

Own day-to-day program management and execution for major premium consumer brand clients, translating strategic direction into actionable deliverables.
Manage integrated communications programs that span earned media, influencer partnerships, content, social, experiential, and digital channels—working efficiently under tight timelines and shifting priorities.
Drive on-time, on-budget delivery of program milestones while maintaining quality standards and brand alignment.
Manage timelines, resources, and logistics to ensure seamless execution across multiple workstreams.
Lead and coordinate integrated agency team (IAT) and communications across account team and clients’ agencies.
Coordinate with internal teams across multiple workstreams; ensure clarity on deliverables, deadlines, and accountability.
Partner with influencer, strategy, content, paid, analytics, and creative teams to execute integrated programs.
Support team members with clear direction, remove blockers, and maintain momentum in a fast-paced environment.
Serve as primary point of contact for day-to-day client communication, program updates, and issue resolution.
Navigate competing priorities and stakeholder needs with professionalism and responsiveness.
Keep senior leadership informed on program progress, risks, and outcomes.
Collaborate with agency partners to align on execution and measurement.
Identify tactical opportunities within programs to enhance impact or efficiency.
Recommend process improvements and best practices to streamline execution.
Monitor emerging trends and cultural moments for real-time program optimization.