Vice President, Brand and Market Strategy

SOCi•Vancouver, BC

7d•CA$190,000 - CA$250,000•Hybrid

About The Position

We are seeking a bold and strategic VP of Brand and Market Strategy to define how the market understands SOCi… and the category we are creating. This is a mission-critical leadership role. You are not just building a brand… you are shaping the narrative for an entirely new category at the intersection of AI, local search, and multi-location marketing. You will define our market positioning, elevate our voice, and ensure everything from executive storytelling to product messaging ladders into a single, powerful story. This is a brand-led role (60%) with executive oversight of Product Marketing (40%). You will own how SOCi shows up across every touchpoint… from our category narrative and thought leadership to our content strategy and communications engine… while ensuring our product marketing function translates that narrative into clear, differentiated, and revenue-driving go-to-market execution.

Requirements

7+ years of B2B Product Marketing experience working in a fast-paced, high growth environment
Demonstrated success in past Head of Marketing roles (bonus if you've led Product Marketing teams) - building, leading and mentoring high-performing teams as well as growing revenue
Demonstrated success in navigating and influencing challenging dynamics at the executive level, including managing strong personalities and engaging in direct, candid conversations while maintaining professionalism and focus on outcomes
In depth, hands-on experience with all core product / solution marketing functions - positioning, pricing, packaging, GTM planning, sales enablement, marketing research, competitive intel and product launch
Demonstrated creative thinking with ability to develop new programs that generate awareness and intent, enable sales and excite customers
Demonstrated ability to be both strategic and hands-on and juggle multiple initiatives with confidence and grace
Excellent written and verbal skills, especially in the ability to distill the complex into simple, compelling messages that resonate
You are highly collaborative, have strong interpersonal skills, positive attitude and ability to develop positive and productive working relationships across our organization
Your executive team trusts you because you use data to make better decisions and drive results; you are not afraid to experiment and fail because you use it to learn and drive improvement
Willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned
Bachelor's degree in a related field

Nice To Haves

Led Product Marketing teams

Responsibilities

Define and evolve SOCi’s category narrative, positioning, and messaging architecture
Establish a clear, differentiated point of view that answers: why change, why now, why SOCi
Ensure consistency of narrative across brand, product, sales, and executive communications
Shape how analysts, media, customers, and the market understand SOCi
Own SOCi’s brand strategy, identity, and voice across all digital and offline touchpoints
Ensure a consistent and high-quality brand experience across digital channels, campaigns, events, and customer interactions
Lead and scale a high-performing brand and creative organization
Own SOCi’s earned and owned media strategy to build market authority and executive visibility
Define the role of key channels including LinkedIn, YouTube, blog/editorial, PR, and industry publications
Build and scale an always-on content engine that reinforces SOCi’s narrative and engages enterprise buyers
Oversee development of thought leadership programs, including proprietary research, data insights, and executive POVs
Partner with executive leadership to amplify SOCi’s voice across social platforms, speaking engagements, and media
Lead SOCi’s communications strategy, including media relations, analyst engagement, and corporate messaging
Elevate executive presence through keynotes, bylines, interviews, and industry influence
Ensure SOCi maintains a strong and differentiated voice in the market
Lead and mentor the Product Marketing function, including a Sr. Director and team
Ensure product messaging, positioning, and go-to-market strategies align with the broader market narrative
Provide strategic oversight across: Messaging frameworks, Product launches and company readiness, Sales enablement and competitive positioning
Step in for tier-one launches, strategic deals, and executive-level product storytelling
Act as a senior product evangelist internally and externally when needed
Partner with Product, Sales, Demand Generation, and Customer Success to ensure alignment across the full customer journey
Drive consistency between brand narrative, product messaging, and revenue strategy
Influence executive decision-making through market insights, customer understanding, and competitive intelligence
Build a modern brand and communications operating system with clear KPIs tied to awareness, perception, and pipeline impact
Establish measurement frameworks that connect brand investment to business outcomes
Own budget, planning, and performance reporting across brand, communications, and product marketing teams