Vice President, Booking, Huntington Bank Field – Home of the Cleveland Browns

ASM Global•Cleveland, OH

22h•Onsite

About The Position

The Vice President, Booking is a key member of the senior leadership team, responsible for setting and executing the strategic vision for event programming at Huntington Bank Field. This executive-level role oversees all booking activity across the venue, with a focus on maximizing revenue, growing the venue’s national and global reputation, and delivering a world-class calendar of live entertainment, sports, and special events. Reporting directly to the General Manager, the VP, Booking will lead the end-to-end booking process, including business development, deal negotiation, and long-range calendar planning. This role will cultivate and manage high-level relationships with top-tier promoters, agents, producers, and content partners across the live events industry. The VP, Booking will also work cross-functionally with internal departments—including operations, marketing, premium, and guest services—to ensure seamless execution and optimal results for all booked events.

Requirements

A minimum of 10+ years of progressive experience in venue booking within live entertainment and/or sports
Understanding of the facility management industry, including promotions, concerts, family shows, private/corporate events and special events.
Experience in contract negotiation, development and execution
Excellent people skills, with an ability to interact effectively and in a professional, diplomatic and mature manner with internal and external clients at all levels as well as VIPs
Exceptional guest and client service capabilities
Must be able to maintain confidentiality and use the utmost discretion when privy to sensitive information
Highly organized with excellent project coordination and project management skills
Must be a self-starter and have ability to work under minimal supervision
Enterprising and self-starter with the ability to work with minimal supervision
Must be flexible and adaptable to changes, when necessary

Responsibilities

Leads the planning, coordination, and execution of all venue booking activities of the current Huntington Bank Field and new stadium in alignment with Legends Global live entertainment strategy.
Drives utilization of the venue by actively promoting its use and negotiating lease agreements in the best interest of the Stadium, under the guidance of the General Manager
Negotiates contracts and agreements with promoters, agents, and legal representatives to secure premium content and ensure favorable deal terms
Collaborates with the General Manager and Corporate Sales Team to develop and manage a comprehensive booking strategy focused on maximizing revenue through high-impact events
Provides strategic input on event-specific staffing requirements to ensure appropriate resource allocation and event success
Identifies and pursues new booking opportunities, including emerging event types and untapped markets—with a focus on innovative, diverse, and high-profile content across concerts, sports, comedy, family shows, and special events
Contributes to branding and marketing efforts by supporting the development of sales collateral and event marketing strategies across print, digital, press, trade shows, and social media platforms
Leads or supports special projects and initiatives as assigned by the General Manager