Vice President, Beauty Marketing NA

Texas L P•Boston, MA

8d•Hybrid

About The Position

Our Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR , Honeywell , Vicks , Hot Tools , Drybar , Curlsmith , and Revlon brands, and this role may support one or more of these brands. Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Requirements

Bachelor's Degree
12+ years of Marketing experience in the Beauty industry
4 years in a senior management position
Authorized to work in the United States on a full-time basis
Ability to plan and manage concurrently at both a strategic and operational level.
Exceptional track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned objectives, providing personal leadership through example.
Demonstrated ability to lead effectively, working together with colleagues and staff to cultivate a collaborative environment.
Ability to manage cross-functionally and across an organization.
Demonstrated ability to manage outsourced marketing activities for research, etc.
Excellent communication and interpersonal skills
Experience working with and addressing upper management and retailers to food/drug/mass merchandisers.
Capacity to assume more significant executive responsibilities over time.

Nice To Haves

Responsibilities

Leads and responsible for the larger Brand Marketing, Ecomm, Media, and Creative team of ~45
Acts as critical member of the Beauty Lead Team (BLT) VP of Sales, VP of Innovation and Beauty Finance lead
Manages subordinate supervisors and non-supervisory employees in accordance with Helen of Troy’s policies.
Responsible for the overall direction, coordination, and evaluation of the department.
Interviews, hires, and trains employees.
Evaluates quality of work, conducts performance appraisals, and counsels employees.
Addresses complaints and resolves problems.
Lead all aspects of the Beauty marketing and business strategy, annual and long-term planning, including strategic direction and brand positioning.
Ensure growth on the top and bottom line of the portfolio and each business and prioritize efforts accordingly to improve growth.
Partners with Global Product Innovation to ensure the readiness of key product launches to support the strategic plan.
Accountable for commercial innovation (e.g. claims, platforms, collaborations, etc.).
Owns global brand building and positioning; accountable for setting and maintaining Brand foundational elements – vision, mission, purpose, equity pyramids, brand hearts, style guides
Accountable for stewarding brand equity throughout commercial plans (e.g. branding, advertising, collateral)
Oversees the Creative Director to ensure all creative outputs are on strategy and brand.
Oversees global communication planning and strategy
Accountable for creation of global asset toolkits for distribution to regional markets
Responsible for delivering the US & CA P&L to Plan (Budget)
Responsible for Marketing POS and Gross Revenue forecast, partnering with Sales to triangulate and drive consensus forecast; partners with demand planning and supply chain to drive IBP process.
Responsible for weekly POS tracking, NPD new product trackers.
Partners with Sales to identify key channel distribution opportunities
Collaborates with Sales on brand distribution and channel strategy; represents marketing strategy and products to key retailers
Responsible for 360 Planning and integrated agency coordination to deliver “Perfect Storms” of marketing, media & merchandising
Oversees US Media AOR and Experience Planning, including strategy, briefing, analytics, execution
Coordinate marketing communications, including branding, public relations, advertising, digital and events collateral materials, website design, and content and strategy, either directly or outsourced.
Partners with Consumer Insights for custom research to support brand building framework, brand health tracking, and commercial innovation needs.
Accountable for Creative Excellence (directly manages Creative Director)
Accountable for Curlsmith & Drybar DTC P&Ls Management
8 direct reports
Team comprised of Global Integrated Marketing, Local Marketing, DTC, Social, Influencer, PR, Creative, Media