Vice President, Bank Revenue Strategy & Performance

First Command Financial Services, Inc.•Fort Worth, TX

2h•Hybrid

About The Position

The Vice President, Bank Revenue Strategy & Performance partners with the Bank’s Chief Revenue Officer (CRO) to inform revenue strategy and growth decisions. The role synthesizes external market and competitive intelligence with enterprise data, analytics, client experience, and financial results to identify meaningful trends, performance indicators, and revenue opportunities. It translates analysis into clear, decision-ready insights for Bank leadership, supporting growth in client acquisition, relationship expansion, deposits, lending, and product performance. This is a senior individual-contributor role with broad enterprise influence. It leads complex analyses and builds a Bank growth insights and decision-support capability by leveraging enterprise and external resources, without duplicating existing enterprise data engineering, model development, business intelligence, financial reporting, research, or governance capabilities. It applies enterprise analytical and governance standards while developing Bank-specific performance frameworks aligned with enterprise definitions.

Requirements

Bachelor’s degree in Finance, Economics, Statistics, Mathematics, Data Analytics, Business Administration, or a related field.
At least 8 to 12 years of progressive experience in banking, financial services, analytics, strategy, business intelligence, product management, or related functions.
At least 5 years of experience in analytical, strategic, or decision-support roles.
Experience supporting growth initiatives across deposits, lending, payments, commercial banking, and/or consumer banking.
Demonstrated experience analyzing internal and external data, including market, competitive, and industry benchmark data, to identify trends and revenue opportunities.
Experience working in a matrixed or shared-services model and leveraging enterprise data, analytics, and governance to drive business outcomes.
Experience presenting analytical findings to executive leadership and influencing business decisions.
Strong knowledge of banking products, client financial behavior, profitability drivers, and growth strategies.
Ability to partner effectively across functions and enterprise organizations without direct authority.
Ability to synthesize insights from external resources and multiple enterprise sources into clear executive recommendations.
Advanced analytical, scenario-modeling, and problem-solving skills, including identifying trends and performance indicators that drive revenue opportunity.
Working knowledge of predictive modeling, client segmentation, client lifetime value, and relationship profitability.
Proficiency with business intelligence, reporting, and data visualization tools.
Understanding of data governance principles and enterprise metric standards.
Excellent presentation, communication, and executive-influencing skills.
Strong strategic thinking and business acumen, with the ability to manage multiple priorities in a fast-paced, evolving environment.

Nice To Haves

Master’s degree, such as an MBA or a degree in Analytics, Economics, Data Science, or a related discipline.
Graduate School of Banking, ABA Banking School, or equivalent banking program.

Responsibilities

Partner with the CRO on revenue strategy, growth opportunities, and performance, providing insights to inform business decisions.
Synthesize market research, industry and peer benchmarks, competitive intelligence, economic trends, and insights from enterprise partners into concise executive perspectives.
Frame clear options, trade-offs, and recommended next steps for the CRO and Bank leadership.
Analyze Bank growth scorecard results using enterprise-standard metrics to identify the performance indicators driving revenue outcomes.
Identify Bank dashboard performance indicators and insight needs in partnership with enterprise business intelligence teams.
Monitor performance against objectives for client growth, deposits, loans, payments, fee income, and product penetration.
Evaluate growth initiatives and communicate realized value and lessons learned to the CRO and Bank leadership.
Develop growth scenarios based on Finance-owned actuals and forecasts, incorporating external market and economic factors.
Model the potential effects of growth initiatives, pricing changes, and market conditions on client, deposit, loan, and revenue outcomes.
Support annual strategic planning with analysis and insights that inform growth priorities.
Analyze product and portfolio opportunities across deposits, payments, consumer lending, business banking, and treasury management, using Finance-approved profitability standards and methodology.
Evaluate pricing effectiveness, product utilization, and revenue opportunities with Finance, including external market and competitor pricing benchmarks.
Provide evidence and opportunity analysis to inform Product-owned strategy and roadmaps, including business case development.
Analyze client and portfolio trends to identify underserved segments and new business opportunities.
Analyze external market, industry, economic, and competitive intelligence—including peer bank performance, fintech developments, and insights from Innovation and Strategy partners—to identify Bank-specific implications and revenue opportunities.
Apply CX-owned journey analytics and Voice of the Customer insights to Bank growth priorities.
Analyze client acquisition, retention, attrition, and relationship expansion trends across consumer and business banking using enterprise client definitions.
Support evaluation of emerging products, partnerships, and strategic initiatives.
Partner with Enterprise Data and Analytics to define Bank-specific use cases for enterprise predictive model outputs and apply insights to acquisition, retention, product adoption, and revenue growth.
Define Bank-specific requirements for enterprise client lifetime value and churn models and apply model insights to growth and retention strategies.
Provide analytical insight for strategic initiatives, investment decisions, and growth opportunities.
Participate in enterprise data governance to ensure Bank requirements are represented.
Partner across enterprise Data, CX, Finance, Product, Marketing, Innovation, and Technology to align enterprise insights and capabilities with Bank growth priorities.
Work with Bank leadership, who are accountable for acting on recommendations, and assess the realized value of actions taken.
Help define and maintain a RACI clarifying decision rights and accountabilities between this role and enterprise partners.
Establish a growth insights and decision-support capability that leverages enterprise and external resources without duplicating existing enterprise capabilities.
Promote data-driven decision making throughout the Bank and foster continuous learning and professional development.