Vice President - Allied Sales

Welch Equipment Company•Denver, CO

11d•$150,000 - $175,000

About The Position

Welch Equipment Company is the premier provider of material handling solutions and represents equipment from the world's #1 manufacturers. Our culture of continuous improvement, or Kaizen, is embedded throughout the organization and is only one of the many “tools” to our success in supporting our employees. Our core values are: Customer Commitment, Integrity & Accountability, Teamwork, Respect, Act with Urgency. Our goal is to provide our employees with the tools needed to build a successful career, not just a job. We provide top notch support for our technicians in the form of manufacturer training, tech support, field service supervisors, on the job training in a controlled environment, cutting-edge technology and leaders trained to support. We are seeking employees who are ready to join a culture of continuous improvement, positive attitude, and servant leadership. If that’s you come build your career with us at Welch Equipment Company and let’s continue to set the standard!

Requirements

Bachelor’s degree in Business, Engineering, Supply Chain, or equivalent work experience required
8+ years of experience in material handling, industrial equipment, or related industries with a strong track record of sales leadership
Understanding of allied equipment categories such as conveyors, racking, mezzanines, safety equipment, and automation components
Proven ability to develop sales strategies, manage teams, and achieve revenue goals
Strong negotiation skills and supplier management experience
Excellent communication, presentation, and relationship-building skills
Willingness to travel as required

Responsibilities

Define and implement a growth strategy for allied sales aligned with company objectives.
Identify market opportunities, competitive trends, and emerging technologies to expand our allied product offering.
Develop and lead a high-performing sales team focused on allied products.
Set and manage sales targets, KPIs, and profitability goals.
Drive pipeline development through prospecting, customer outreach, and strategic account management.
Establish and maintain strong relationships with allied equipment suppliers, distributors, and technology partners.
Negotiate pricing, terms, and programs to maximize competitiveness and margins.
Ensure supplier offerings align with our company’s quality, reliability, and service standards.
Work closely with Systems Sales, Engineering, Operations, and other Welch sales teams to integrate allied products into turnkey solutions.
Support proposal development, pricing strategies, and technical solution design.
Partner with Marketing to develop product positioning, sales collateral, and training materials.
Serve as a subject matter expert and trusted advisor to customers regarding allied equipment solutions.
Conduct site visits, presentations, and solution workshops to strengthen customer relationships.
Ensure customer satisfaction throughout the sales and delivery cycle
Ability to work in a constant state of alertness and safe manner
Additional duties as assigned