Vice President: Sales

Lavu Inc.•Tampa, FL

16h•Onsite

About The Position

This is a zero-to-one role where you will build the entire commercial motion from scratch, including sourcing your own pipeline, running discovery, anchoring value to identifiable cash exposure, closing audit engagements, and converting to subscriptions. You will be selling to senior operators accountable for EBITDA, focusing on financial and operating conversations. The role involves full sales cycle ownership, building the outbound engine, documenting sales processes, and feeding product direction based on market feedback. You will also be responsible for hiring your own team as the company scales.

Requirements

Proven hunter with a primarily self-generated pipeline in previous roles.
A system for identifying accounts, manufacturing urgency, and getting in front of the right person without a warm intro.
Experience closing middle-market deals in the $100,000 to $300,000 range (not transactional volume or long enterprise motions).
Experience selling something analytical (data, intelligence, business performance software, fintech, or workforce analytics) where the core sale is translating numbers into financial impact.
Strong written communication skills, capable of writing concise, specific outbound emails that make the reader feel understood.
Ability to build without infrastructure; comfortable being the entire commercial motion.
Self-sourced pipeline generation.
Analytical sales approach.
Experience selling to CFO/COO buyers.
Middle-market deal size experience.

Nice To Haves

Restaurant experience.
Experience selling into restaurant groups, hospitality operators, or multi-unit food service.
Understanding of restaurant P&L structure, labor percentage points, and budget cycles.
Experience from a data or intelligence software company (e.g., restaurant tech, BI platforms, workforce analytics).
Understanding of selling insight rather than just software.
Experience in a founder-led, pre-scale environment where the pitch and product were still evolving.
Personal network including CFOs, COOs, or multi-unit operators at 10 to 200 location restaurant groups.
Being based in Tampa or willing to relocate.

Responsibilities

Source your own pipeline from trigger events such as CFO, COO, and VP hires at multi-unit groups, PE acquisitions, minimum wage increases, post-audit-season budget cycles, and DOL activity.
Run discovery calls, anchor value to identifiable cash exposure in the prospect's portfolio, close the audit engagement, and convert to subscription.
Build the outbound engine: list-building, trigger-event sourcing, Clay and Sales Navigator workflows, and outreach sequences.
Write your own outbound emails and sales copy.
Run sales opportunities end-to-end with no handoffs or support structure.
Coordinate delivery with the CEO and present findings.
Document everything, including loss reasons and win patterns, to build the foundation of the sales playbook.
Feed product direction by providing market insights on objections, integrations, and effective sales language.
Hire your own backup and team members once sufficient signal is gathered.
Work directly with the CEO and sit on the leadership team.
Be comfortable being the entire commercial motion without existing infrastructure like RevOps or a content team.