Veterinary Relations & Community Outreach Liaison | Detroit

Heartstrings Pet Hospice, In-Home Euthanasia & Aftercare•Troy, MI

5d•$65,000 - $70,000•Remote

About The Position

Heartstrings Pet Hospice is seeking a Veterinary Community Relations Specialist to serve as a trusted connection between Heartstrings and the veterinary clinics and communities we serve nationwide. This role involves building meaningful relationships within veterinary medicine, representing a growing privately owned veterinary organization, and helping ensure that more families know compassionate end-of-life care is available when they need it most. The specialist will spend significant time in the field meeting various veterinary professionals, educating them about Heartstrings' services, providing resources, strengthening referral relationships, and developing new partnerships. They will also represent Heartstrings at national conferences and industry events, and maintain relationships through virtual communication when not traveling. The role also includes supporting new market launches, tracking outreach in a CRM, and providing insights back to the company to help shape services and growth.

Requirements

Minimum 2 years of Professional Sales, Business Development, Community Outreach, Veterinary Relations, or Partnership-Development Experience Required
Must live within approximately 45 minutes of a major commercial airport
Ability and willingness to travel up to 70%, including overnight travel
Exceptional written and verbal communication skills
Strong interpersonal skills and demonstrated ability to establish and maintain professional relationships
Excellent organizational, territory-planning, and time-management skills
Ability to manage multiple markets, relationships, follow-ups, and priorities simultaneously
Comfortable working independently in a remote environment with limited supervision
Confident, resourceful, and self-motivated
Strong listening and critical-thinking skills
Comfortable speaking with veterinarians, practice owners, hospital leadership, technicians, client-service teams, and other veterinary professionals
Experience using CRM platforms and digital productivity tools
Comfortable learning new software, technology, and internal systems
Ability to represent Heartstrings professionally at conferences, veterinary hospitals, educational events, and industry gatherings
Maintain confidentiality of patient, client, veterinary partner, employee, and company information
Comply with applicable laws, regulations, Heartstrings policies, procedures, and professional standards

Nice To Haves

Veterinary, animal health, pet care, healthcare, pharmaceutical, or veterinary industry experience strongly preferred
Familiarity with Microsoft 365 and Google Workspace preferred

Responsibilities

Build relationships with veterinary practices by meeting veterinarians, practice managers, technicians, client-service teams, and hospital leadership.
Travel throughout Heartstrings markets, visiting veterinary hospitals and communities across the United States, with approximately 70% travel expected.
Cover at least three Heartstrings markets each month, planning efficient routes, coordinating practice visits, managing follow-ups, and ensuring consistent support for both established and growing markets.
Educate veterinary teams on Heartstrings' approach to quality-of-life assessment, hospice and palliative care, telehospice, in-home euthanasia, and end-of-life support.
Support referral partnerships by making it easy for veterinary hospitals to understand when Heartstrings may be appropriate for their clients and how families can access services.
Represent Heartstrings nationally at veterinary conferences, industry events, local veterinary medical association meetings, lunch-and-learns, and educational programs.
Maintain consistent communication through virtual meetings, email outreach, social engagement, educational resources, and personalized follow-up.
Support new-market launches by introducing Heartstrings veterinarians and services to veterinary communities.
Track outreach, documenting practice visits, contacts, conversations, opportunities, follow-ups, and outcomes in the CRM.
Bring intelligence back to Heartstrings by gathering insights from veterinary professionals about their teams' and clients' needs.
Identify new opportunities by paying attention to veterinary industry trends, referral needs, educational opportunities, competitive activity, and emerging ways Heartstrings can better support veterinary teams and pet families.