Veterinary Marketing & Outreach Coordinator

EVG Specialty Network•Chattanooga, TN

5d•Hybrid

About The Position

Veterinary Care & Specialty Group (VCSG) in Chattanooga, Tennessee, is seeking a Veterinary Marketing & Outreach Coordinator to join its growing team. This role is pivotal in expanding the referral network and enhancing brand presence within the community. The ideal candidate has extensive experience in veterinary hospitals, with a strong understanding of specialty and emergency medicine. The primary focus will be on developing new relationships and maintaining existing ones with referring veterinarians, while also supporting marketing efforts to attract new clients by promoting VCSG’s emergency and specialty medicine services. VCSG is Chattanooga's largest and most trusted veterinary specialty and emergency hospital, founded in 2016, and is dedicated to providing world-class care with state-of-the-art medicine and compassion. The team consists of over 150 veterinary professionals committed to excellence and collaboration. This is a salaried position requiring time spent at the hospital in Chattanooga, TN, and regular local travel to referring hospitals (approximately 75% travel, 25% stationary time). The role is Monday-Friday, with occasional evening and weekend events.

Requirements

3+ years of experience within the veterinary industry, preferably within specialty and/or emergency medicine.
Must be personable, engaging, and comfortable speaking with new connections as a representative for VCSG.
Comfort with various forms of communication, including social media, online platforms, email marketing, and electronic media.
Strong attention to detail with an interest in finding creative solutions and paths forward for marketing and referral networking.

Nice To Haves

Marketing or outreach experience is preferred.

Responsibilities

Develop and maintain strong relationships with referring veterinarians and practices through regular communication, visits, and meetings.
Implement and manage referral outreach programs and initiatives to drive specialty and emergency patient referrals to VCSG.
Organize and coordinate continuing education (CE) events, lunch-and-learns, and other educational opportunities for referring veterinarians.
Collaborate with EVG Marketing to create and distribute informational materials and newsletters about VCSG’s services, specialties, and referral processes.
Collect and manage feedback from referring veterinarians to continuously improve the referral experience.
Track and report on referral sources, patterns, and trends to the Hospital Administrator and Director of Strategic Marketing.
Collaborate with EVG Marketing to oversee VCSG’s social media profiles, creating engaging posts, responding to comments, and monitoring analytics to track performance.
Design and execute email marketing campaigns for both clients and referral communities.
Help plan and execute promotional events, webinars, and community outreach programs to boost brand awareness.
Collaborate with EVG Marketing to conduct market research to identify trends, target audiences, and competitive analysis to inform marketing strategies.
Collaborate with EVG Marketing to monitor and analyze the effectiveness of marketing campaigns using tools like Google Analytics and social media insights.
Attend network-wide marketing strategy meetings, work closely with the Hospital Administrator, Director of Strategic Marketing/Marketing Specialists, and other team members/departments to align marketing efforts with overall business goals.