Vertical Product Manager

Huntington National Bank•Easton, OH

3d•Hybrid

About The Position

The Senior Product Manager – Vertical Strategy is responsible for defining, developing, and executing product strategies tailored to specific industry verticals (e.g., Healthcare, Auto, Insurance, Government, CRE, Higher Education). This role drives end-to-end product lifecycle management with a focus on aligning solutions to vertical-specific client workflows, regulatory requirements, and market opportunities. The role partners cross-functionally across product, sales, technology, and marketing to deliver differentiated, scalable solutions that drive client acquisition, revenue growth, and competitive advantage.

Requirements

Bachelor’s Degree
5+ years product management or related experience

Nice To Haves

Experience in payments, treasury, or digital products
Knowledge of industry verticals (Healthcare, Auto, Insurance, etc.)
Strong analytical, GTM, and pricing strategy skills
Experience with integration-driven solutions (APIs, ERP/EHR systems, or partner ecosystems)
Ability to build relationships and influence stakeholders at all organizational levels

Responsibilities

Defines and executes vertical-specific product strategies, including target segments, value propositions, and roadmap prioritization aligned to market opportunity (TAM/SAM) and client needs
Translates client pain points into scalable product capabilities, ensuring alignment with real-world use cases such as disbursements, receivables, reconciliation, and exception handling
Partners with sales and relationship teams to enable go-to-market execution, including sales playbooks, pricing strategies, and client engagement models
Conducts competitive analysis across fintechs and peer institutions, identifying capability gaps and differentiators to inform product enhancements
Develops and refines commercialization strategies, including pricing models (transactional, subscription, hybrid) and revenue forecasts
Oversees end-to-end product lifecycle management, including ideation, business case development, MVP definition, launch, and ongoing optimization
Drives client-centric innovation through direct engagement with clients, advisory boards, and internal stakeholders to gather insights and validate solutions
Collaborates with technology and operations teams to ensure scalable, compliant, and efficient product delivery across payment rails (e.g., RTP, ACH, check, digital wallets)
Defines and monitors key performance indicators, including adoption, revenue, client growth, and operational efficiency
Leads development of marketing and client communication materials that clearly articulate vertical-specific value propositions
Evaluates product performance and recommends enhancements to improve client