Vertical Marketing Manager

Veralto Global•Loveland, CO

12d•$135,000 - $145,000•Hybrid

About The Position

Reporting to the Sr. Manager, Vertical Marketing, the Vertical Marketing Manager is responsible for developing and executing targeted growth strategies for North America. In this role, you will serve as the go-to expert for North American industrial markets, driving commercial initiatives across functions that address unique customer needs. Working with sales, service, product, and marketing teams, you will craft compelling growth initiatives, build strong industry partnerships, and strengthen Hach’s position as the leader in water analysis. This position is part of the North America Marketing team, located in Loveland, CO, and will be hybrid.

Requirements

Bachelor’s degree required; MBA or advanced marketing degree preferred.
5+ years of progressive commercial experience in marketing/product management
Demonstrated experience developing and executing growth or go-to-market strategies in a B2B environment.
Experience using market, customer, or performance data to identify opportunities and support decisions.
Proven ability to work cross-functionally and lead through influence.

Nice To Haves

Experience in an industrial or manufacturing environment
Experience in water treatment or industrial water

Responsibilities

Research and analyze industrial market trends, regulatory changes, customer pain points, and vertical-specific opportunities.
Plan and deliver comprehensive annual growth initiatives aligned with market opportunities and business goals, including growth strategies for sub-verticals, such as power, semiconductor, food and beverage, and chemical markets.
Drive cross-functional execution of commercial growth initiatives and sub-vertical growth strategies.
Partner with marketing campaign managers, digital marketers, and demand generation experts to align campaigns and initiatives with business growth strategies and customer needs.
Collaborate with trade show and event managers to plan and execute events that reinforce Hach’s leadership in water analysis.
Work closely with North American sales teams to develop vertical-specific strategies and tools for success.
Ensure that new and existing products address the most critical needs of customers in North America.
Track, measure, and analyze the performance of growth initiatives against established KPIs and use problem solving to adjust strategies as needed.
Build and maintain relationships with relevant industry organizations, associations, and influencers.