Vertical Digital Marketing Specialist (B2B)

Logitech•San Jose, ON

1d•$68,000 - $135,000•Remote

About The Position

Logitech is seeking a motivated Vertical Digital Marketing Specialist to join our Logitech for Business (L4B) Digital Marketing team. This role focuses on digital programs for our priority vertical markets: Education, Government, and Healthcare. Reporting to the Head of Digital Marketing, you will serve as the primary engine for vertical execution, combining high-volume program management (80%) with tactical campaign support (20%) to drive lead generation and pipeline growth. Your Contribution: Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the core behaviors and values you’ll need for success at Logitech. In this role, you will responsible for: Vertical Digital Program Management & Execution (80%): Program Execution: Execute digital marketing programs for Education, Government, and Healthcare verticals, supporting business objectives and market opportunities Digital Activation: Lead the technical setup, trafficking, and launch coordination for all vertical-specific digital programs. Channel Management: Implement and manage digital campaigns across paid media, email marketing, and content syndication for each vertical audience Search Visibility (AEO/SEO): Collaborate with content teams to implement Answer Engine Optimization and SEO tactics to ensure high visibility for vertical keywords. Share of Search: Work with the Verticals team and external agency to manage the reporting and the Logitech Share of Search as it relates to verticals Budget Tracking: Monitor vertical-specific digital marketing spend across all channels and campaigns to ensure accurate allocation and financial reporting. Vendor Liaison: Manage day-to-day relationships with external agencies, ensuring creative assets and campaign technicals are delivered on schedule. Performance Optimization: Track and optimize vertical program performance, implementing improvements to maximize lead generation and conversion rates Technical Troubleshooting: Work with the Marketing Operations team to ensure that all tracking pixels, UTMs, and lead-capture integrations function correctly before and after launch. Campaign Execution Support (20%): Strategic Alignment: Partner with the Vertical Campaign Manager to ensure digital tactics align with broader integrated marketing strategies. Retargeting and Email Campaigns: Execute and optimize retargeting and email campaigns to re-engage prospects and customers across vertical segments Campaign Operations: Support tactical execution of digital campaigns, ensuring proper setup, tracking, and optimization across all touchpoints Creative Coordination: Work with internal creative teams to brief and refine messaging that resonates with Education, Healthcare, and Government target audiences. Cross-Functional Reporting: Assist in presenting performance findings and optimization opportunities to verticals and marketing leadership teams through clear, data-driven reporting.

Requirements

Bachelor's degree in Marketing, Business, Communications, related field or equivalent industry experience.
Strong digital marketing experience, preferably in B2B technology or related industry
Proven history of managing paid search, social, and display campaigns.
Strong AI proficiency is required.
Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and CRMs (e.g., Salesforce)
Familiarity with Google Ads, LinkedIn Campaign Manager, and other B2B advertising platforms
Excellent communication and presentation skills.

Nice To Haves

Experience in marketing to vertical industries (Education, Government, Healthcare) is a major plus.
Experience with budget management and vendor/agency relationships preferred

Responsibilities

Execute digital marketing programs for Education, Government, and Healthcare verticals, supporting business objectives and market opportunities
Lead the technical setup, trafficking, and launch coordination for all vertical-specific digital programs.
Implement and manage digital campaigns across paid media, email marketing, and content syndication for each vertical audience
Collaborate with content teams to implement Answer Engine Optimization and SEO tactics to ensure high visibility for vertical keywords.
Work with the Verticals team and external agency to manage the reporting and the Logitech Share of Search as it relates to verticals
Monitor vertical-specific digital marketing spend across all channels and campaigns to ensure accurate allocation and financial reporting.
Manage day-to-day relationships with external agencies, ensuring creative assets and campaign technicals are delivered on schedule.
Track and optimize vertical program performance, implementing improvements to maximize lead generation and conversion rates
Work with the Marketing Operations team to ensure that all tracking pixels, UTMs, and lead-capture integrations function correctly before and after launch.
Partner with the Vertical Campaign Manager to ensure digital tactics align with broader integrated marketing strategies.
Execute and optimize retargeting and email campaigns to re-engage prospects and customers across vertical segments
Support tactical execution of digital campaigns, ensuring proper setup, tracking, and optimization across all touchpoints
Work with internal creative teams to brief and refine messaging that resonates with Education, Healthcare, and Government target audiences.
Assist in presenting performance findings and optimization opportunities to verticals and marketing leadership teams through clear, data-driven reporting.