B2B Integrated Marketing Specialist

Ibotta•Denver, CO

23h•$72,000 - $81,000•Hybrid

About The Position

Ibotta is seeking a B2B Integrated Marketing Specialist to join their innovative team. This role is pivotal in driving qualified pipeline and revenue growth through integrated, full-funnel campaigns across paid and owned marketing channels, with a primary focus on demand generation through Account-Based Marketing (ABM). The ideal candidate is comfortable optimizing a significant paid media budget, shaping a content calendar, and partnering with Sales to move high-priority target accounts through the buyer's journey. This is a hands-on, collaborative role for someone who pairs strong execution with a data-driven, growth-focused mindset. This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States. A relocation bonus will be offered for those not based in Denver.

Requirements

3-5 years of experience in B2B integrated marketing, demand generation, or digital marketing.
Proven hands-on experience managing paid media campaigns (LinkedIn Campaign Manager, Meta, Google) including budget management, audience targeting, bid optimization, and A/B testing.
Familiarity with HubSpot and Salesforce, with a solid understanding of UTM tracking and attribution measurement across channels.
Track record of building campaigns across the buyer's journey that map to MQL and pipeline targets and align to ICP segments.
Ability to interpret cross-channel performance data and translate it into actionable insights for senior stakeholders.
Demonstrated success partnering closely with Sales, Revenue Ops, and Creative to deliver coordinated campaigns.
Strong writing and content skills across social, email, articles, and landing pages, with an eye for GTM message alignment.
Experience evaluating, piloting, or building AI tooling for marketing workflows and writing business cases for new technology adoption.
Experience supporting marketing for major industry conferences across paid, organic, email, and web channels.
Applicants must be currently authorized to work in the United States on a full-time basis.

Responsibilities

Own end-to-end paid media execution across various channels including social media, CTV, programmatic display, YouTube, trade publications and other emerging platforms
Manage a significant paid media budget, audience targeting, bid optimization, spend forecasting, A/B testing, and performance reporting aligned to pipeline goals.
Build and execute integrated, full-funnel paid and owned media campaigns across the buyer's journey — from awareness through MQL conversion — aligned to defined ICP segments and pipeline targets, in collaboration with revenue Ops.
Contribute to and execute ABM campaign strategy, managing audience segmentation, UTM tracking, attribution measurement, and personalized messaging for high-priority account lists in partnership with Sales.
Own and manage the IPN organic social presence across LinkedIn, establishing the channel as a proactive demand driver and lead generation vehicle to directly support sales and revenue growth targets.
Support event marketing for major industry conferences, executing pre-event, live, and post-event strategy across different media channels
Coordinate closely with Creative, Corp Comms, and Sales to ensure channel alignment and consistent GTM messaging.
Measure and report on campaign performance across paid and owned channels using Demandbase, HubSpot, Salesforce, and LinkedIn Campaign Manager, delivering actionable insights to stakeholders.
Embrace and uphold Ibotta's Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency & A good idea can come from anywhere.