Vertical Marketing Lead, Public Sector

Socure•Washington, DC

1d•$175,000 - $210,000

About The Position

Socure is seeking a Vertical Marketing Lead to spearhead strategy and execution for the Public Sector POD. This role is responsible for vertical positioning, solution packaging, and partner go-to-market strategy, aiming to drive pipeline, revenue growth, and competitive differentiation. The ideal candidate will be a senior marketer who excels at the intersection of product, sales, and ecosystem partnerships, operating with autonomy and influencing market strategy. The role involves defining and executing vertical marketing strategies, developing ICPs, value propositions, and use cases, and translating complex AI capabilities into compelling industry-specific messaging. It also includes delivering field enablement materials, developing and executing vertical campaigns to generate pipeline and increase awareness, and coordinating integrated campaign strategies across various channels. The role requires close partnership with GTM leaders, RevOps for performance analysis, and influencing stakeholders across Product, Sales, Data Science, and Marketing. The Vertical Marketing Lead will also bring market insights and competitive intelligence to GTM strategy discussions.

Requirements

6–8 years of B2B marketing experience, including product marketing, vertical/industry marketing experience in high-growth SaaS, fintech, identity, fraud, risk, or adjacent environments.
Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives.
Strong ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives.
Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority.
Analytical rigor and experience tying marketing programs to business outcomes.
Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-paced environment.

Responsibilities

Define and execute a vertical marketing strategy for the Public Sector GTM Pod.
Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion.
Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives.
Translate complex AI-driven capabilities into compelling, industry-specific messaging that resonates with economic buyers and technical stakeholders.
Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) that improves win rates and accelerates deal velocity.
Partner closely with GTM leaders to build and execute campaigns that generate qualified pipeline from target accounts.
Drive increased awareness within your vertical to position Socure as the standard identity and fraud infrastructure.
Coordinate integrated campaign strategies across touchpoints including email, webinars, paid and organic channels, SDR outreach, in-person experiences, and more.
Partner with RevOps to define success metrics, analyze performance, and iterate based on results — scaling what works and refining what doesn’t.
Act as the vertical marketing owner for your pod during planning cycles and QBRs.
Influence stakeholders across Product, Sales, Data Science, RevOps, and Marketing to ensure strong commercialization of new capabilities.
Establish and track KPIs tied to pipeline, revenue contribution, win rates, and strategic account growth.
Bring market insights, competitive intelligence, and industry trends into GTM strategy discussions.