Senior Product Marketing Manager, Public Sector

TRM Labs

1d•Remote

About The Position

TRM Labs provides AI-powered intelligence solutions that help public and private sector agencies investigate and disrupt crime. TRM's platforms enable investigators to trace illicit activity, build cases, and construct operating pictures of threat networks. Leading agencies and businesses worldwide rely on TRM to make the world safer and more secure. TRM Labs is building the global standard for investigations. We're looking for a Product Marketing Manager who understands that this role is not content production. It's market ownership. Your job is to make TRM the obvious choice for a specific set of buyers. You work closely with a Product Manager and Sales — the PM builds, Sales opens doors, and you make sure buyers arrive already convinced. AI handles the execution. You handle the judgment. Product marketers at TRM make the category feel like TRM's home turf before a buyer ever talks to anyone.

Requirements

5+ years in product marketing at a B2B SaaS company
Owned at least two tier-one launches end to end: strategy, narrative, execution, and post-launch measurement
Owned a website or major digital channel and made content decisions that moved pipeline, not just pageviews
Already use AI to build workflows and systems and can walk through a real example of something you built for your team, not just yourself
Think in narrative, not slides.
Can make something technical matter to a stranger in two sentences.
Ground stories in data: win/loss patterns, customer signals, market evidence.
Translate the same story across a keynote, a one-pager, and a website without losing what makes it land.
Understand what moves a deal, not just what sounds good in a deck.
Been present enough in the sales cycle to know the difference and have changed positioning because of it.
Build systems for the team, not just yourself.
Offloaded repeatable work to automation: competitive monitoring, content generation, persona synthesis.
Spend time on judgment calls that actually require human input.
Know what good looks like across the work and state it when it isn't.
Hold the standard and give feedback that moves things forward.

Nice To Haves

Candidates whose best examples inherited existing infrastructure. We need builders, not operators of programs someone else built.

Responsibilities

Own the market position for TRM's blockchain intelligence products across law enforcement and national security agencies.
Make TRM the intelligence layer investigators and analysts reach for first.
Own the positioning that moves deals.
Drive the narrative that shapes how the public sector thinks about blockchain intelligence as a category.
Deep dive into the product to the level of being able to demo it effectively.
Understand where the real value of the product sits and where it breaks down.
Participate in deal reviews and customer conversations to understand what resonates.
Hold real conversations with both engineering and buyers.
Find the 'wedge' in positioning where a prospect chooses TRM every time.
Build the architecture for claims, proof, hierarchy, and owned words in positioning.
Create alignment by making the story clear and compelling for Sales, engineers, and executives.
Own the narrative, timing, and outcome of tier-one launches, CEO keynotes, and website presence.
Create defining moments for the company.

Benefits

AI is how we work, not just what we build.
High velocity, high ownership team that expects clarity, follow-through, and impact.
Energized by hard problems, experimentation, and continuous feedback.
Work that often requires operating with a high degree of ambiguity.
A high level of personal ownership and accountability.
Close collaboration across teams and functions.
Frequent, high-touch communication.
Creative problem solving and out-of-the-box thinking.
A pace that rewards urgency, adaptability, and outcomes.
Meaningful problems.
Ambitious goals.
Working alongside mission-driven colleagues.
Exceptional place to grow and contribute.