UX/UI Conversion Specialist

Kapitus•Arlington, VA

11h•$62,800 - $100,800•Remote

About The Position

Kapitus is seeking a highly skilled, data-driven, and user-obsessed UX/UI Conversion Specialist to join our Marketing team. This individual will own the design, development, and continuous optimization of Kapitus' landing pages, forms, and conversion pathways — with a relentless focus on turning traffic into qualified leads and improving the end-to-end digital experience for prospective customers. The ideal candidate is equal parts designer and analyst — someone who understands the nuances of human behavior and decision-making online, and who leverages that understanding alongside performance data to build digital experiences that convert. This is a hands-on, execution-oriented role for someone who takes pride in the details and is energized by measurable impact.

Requirements

Bachelor's degree in UX/UI Design, Marketing, Human-Computer Interaction, or a related field; equivalent professional experience will also be considered.
5+ years of experience in UX/UI design, conversion rate optimization, or digital marketing with a strong focus on landing pages and lead generation forms.
Demonstrated track record of improving conversion rates through data-informed design and structured experimentation.
Proficiency in WordPress, including page building, plugin integration, and troubleshooting within a CMS environment.
Strong UX/UI design skills with experience creating wireframes, prototypes, and high-fidelity mockups using tools such as Figma, Adobe XD, or equivalent.
Experience integrating and configuring WordPress plugins and third-party tools to extend landing page and form functionality.
Solid understanding of A/B and multivariate testing methodologies and platforms (e.g., Google Optimize, VWO, or equivalent).
Proficiency with Google Analytics 4 (GA4) and HubSpot; experience with Salesforce is a plus.
Experience with user behavior analytics tools such as Hotjar, Microsoft Clarity, or equivalent.
Strong understanding of human behavior, persuasive design, and cognitive principles as applied to digital experiences.
Working knowledge of HTML/CSS; ability to make minor front-end edits without developer support is a strong plus.
Familiarity with accessibility standards (WCAG) and mobile-first design principles.
Strong analytical mindset with the ability to interpret data, draw conclusions, and make confident, evidence-based decisions.
Excellent communication and collaboration skills, with the ability to present design rationale and test findings clearly to non-technical stakeholders.
Highly organized and detail-oriented, with the ability to manage multiple projects and priorities simultaneously.

Responsibilities

Own the strategy and execution of Kapitus' conversion rate optimization (CRO) program across all digital touchpoints, including landing pages, lead capture forms, and application entry points.
Develop and maintain a structured testing roadmap, prioritizing experiments based on traffic volume, business impact, and behavioral insights.
Analyze conversion funnel performance to identify friction points, drop-off patterns, and optimization opportunities.
Leverage data, heatmaps, session recordings, and user behavior analysis to inform design and UX decisions.
Partner with the Lead Generation team to ensure conversion pathways are aligned with campaign traffic sources, audience segments, and sales division needs.
Establish and report on core CRO KPIs, including conversion rate by page, form completion rate, cost-per-lead, and A/B test performance.
Design, build, and maintain high-converting landing pages within WordPress, ensuring a seamless experience from ad click to form submission.
Translate campaign briefs, audience insights, and brand guidelines into compelling, conversion-focused page experiences.
Scope, source, and integrate WordPress plugins, third-party tools, and custom functionality to enhance landing page performance and capability.
Ensure all landing pages are mobile-optimized, fast-loading, and technically sound across devices and browsers.
Manage the full landing page lifecycle — from concept and design through development, QA, launch, and post-launch optimization.
Maintain a library of tested, reusable landing page templates and components to support campaign scalability.
Design, build, and continuously optimize lead capture forms with a focus on reducing friction, improving completion rates, and maintaining data quality.
Apply UX best practices and behavioral principles to form structure, field sequencing, microcopy, and visual design.
Test and iterate on form length, field types, CTAs, progressive profiling, and conditional logic to improve performance.
Ensure forms are properly integrated with HubSpot and Salesforce, with accurate field mapping, lead routing, and data capture.
Partner with sales and operations stakeholders to balance form completeness with user experience and conversion efficiency.
Apply UX/UI design principles to all digital conversion assets, ensuring a consistent, intuitive, and on-brand user experience.
Conduct UX audits of existing pages, forms, and conversion flows to identify experience gaps and improvement opportunities.
Develop wireframes, prototypes, and design mockups to communicate concepts and gather stakeholder feedback prior to development.
Factor human behavior, cognitive load, visual hierarchy, and persuasive design principles into every design decision.
Ensure designs meet accessibility standards (WCAG) and provide an inclusive experience across all user types.
Design and execute A/B and multivariate tests across landing pages, forms, CTAs, and conversion elements.
Leverage GA4, HubSpot, and other analytics and behavior tools to monitor performance and extract actionable insights.
Translate test results and performance data into clear recommendations and implement winning variations efficiently.
Build and maintain dashboards and reports that communicate conversion performance to marketing leadership and cross-functional stakeholders.
Stay current on CRO methodologies, UX trends, and emerging tools to ensure Kapitus remains at the forefront of digital conversion best practices.
Collaborate closely with the Lead Generation, Content, and AI & Brand Visibility teams to ensure conversion assets are aligned with campaign goals and audience strategies.
Partner with sales division stakeholders to understand customer profiles, objections, and journey nuances that should inform landing page and form design.
Work with internal and external development resources to scope and implement technical requirements for landing page functionality.
Contribute to broader website optimization efforts in collaboration with relevant marketing and technology stakeholders.

Benefits

Competitive Base Salary Range of $62,800-$100,800
Annual Incentive Compensation Eligibility – Up to 10% annually
Comprehensive medical, dental, and employer-paid vision plans through UnitedHealthcare (UHC), with various coverage levels available to meet the needs of our employees and their families.
Additional perks through UHC include: Sweat Equity, free subscription to the Calm App, UHC rewards, Real Appeal, and Quit For Life.
Flexible Spending Account: Set aside pre-tax dollars from your paycheck to pay for qualified out-of-pocket medical, dental, vision, pharmacy or dependent care expenses.
Lifestyle Spending Account: Employer sponsored post-tax benefits that allow reimbursement for expenses related to physical, mental and financial well-being.
100% Company Paid Insurances: Kapitus fully covers the cost of basic short-term and long-term disability insurance, as well as vision insurance, ensuring our employees have comprehensive protection without any personal expense.
Voluntary Insurance: Supplemental life insurance as well as enhanced short- and long-term disability coverage are available through Mutual of Omaha, providing additional security for our employees. Additionally, Colonial Accident and Hospitalization insurances are also available, offering further protection against unforeseen events.
Paid Maternity and Parental Leave: Beyond state-mandated leave policies, Kapitus provides company-paid maternity and parental leave, supporting our employees during important family milestones.
Commuter Benefits: We offer pre-tax benefits on parking and commuter expenses to cover travel to and from work.
LifeBalance Program: Enhance your lifestyle with our LifeBalance membership, which offers discounts on outdoor activities, the arts, health, and fitness. Additional benefits include: Pet and car insurance discounts. Financial services such as LegalShield. Relaxation and stress management tools.
Plum Benefits Discount Program: Access exclusive discounts on shows, travel, car rentals, and more, enriching your personal and family life.
Tuition Reimbursement: Pursue further education with up to $5,000 annually in tuition reimbursement, plus opportunities to attend relevant conferences and career development events. Managed through our LSA plan, Kapitus Academy.
Travel Reimbursement: We also offer travel reimbursement for all work-related travel, supporting your involvement in career and personal development activities.
Paid Time Off and Sick Time.
Retirement Benefits: Our 401K plan is managed through Fidelity. To support your long-term financial goals, the company provides a 25% match on your contributions, up to 6% of your annual salary.