UX Researcher

Ruby Labs

4d•Remote

About The Position

Ruby Labs is a technology company that creates and operates consumer products across the health, education, and entertainment industries. The UX Researcher will help shape and improve the player experience by conducting research, uncovering behavioral insights, and turning findings into actionable product decisions. The role works closely with Product, Design, and Data teams to ensure decisions reflect users’ needs and behavior. It is suited to someone comfortable with ambiguity who can identify meaningful insights and connect research to measurable product outcomes. The position covers research across the full player journey, behavioral and market analysis, wireframing and prototyping, development of personas and journey maps, and communication of findings to stakeholders. The UX Researcher will collaborate across the product lifecycle, champion user-centered design and accessibility, and continually identify research questions and opportunities to improve research practices. Ruby Labs operates within the Central European Time zone and welcomes applicants in any country who are located approximately within four hours of CET. The role is remote. The listed arrangement is a flexible independent contractor agreement.

Requirements

At least 2 years of hands-on UX research experience, with a portfolio or case studies demonstrating research-to-product impact.
Proficiency in Figma and/or Visily for wireframing, prototyping, and user-flow design.
Experience conducting moderated and unmoderated user interviews, usability tests, and surveys.
Familiarity with analytics and behavioral tools such as Mixpanel, Hotjar, FullStory, or Google Analytics.
Strong analytical skills, including the ability to synthesize qualitative and quantitative data into clear, prioritized insights.
Excellent written and verbal communication skills, including presenting research to non-research audiences.
Advanced use of AI tools, including applying them to research synthesis, interview-guide generation, and pattern discovery.
Fluency in English.

Nice To Haves

Experience in sweepstakes casinos, online gaming, fintech, or consumer subscription products.
Experience working in fast-paced startup or scale-up environments.
Exposure to game mechanics, reward loops, or player psychology research.

Responsibilities

Plan and conduct qualitative and quantitative studies, including interviews, surveys, usability tests, and diary studies across the player journey.
Analyze platform behavior using analytics tools, session recordings, heatmaps, and funnel data to identify friction and opportunities.
Conduct structured competitive research on sweepstakes casino products to benchmark user experience and identify gaps.
Use Figma or Visily to create wireframes, user flows, and low-to-mid fidelity prototypes based on research findings.
Develop and maintain player personas, customer journey maps, and mental models to inform product strategy and prioritization.
Collaborate with Product Managers, Designers, and Developers to incorporate user insights from ideation through launch.
Document and present research findings so stakeholders can understand and act on complex insights.
Promote user-centered design principles, accessibility standards, and usability best practices across product initiatives.
Identify new research questions, monitor UX trends, and propose improvements to research processes.