UX Lead (Dubai only, contract)

Selecto

About The Position

The UX Lead is a senior, hands-on practitioner who strengthens the client’s UX practice across digital products, platforms, campaigns and service-led experiences. Reporting to the Experience Director, the role turns business goals, user needs and strategic direction into practical UX outputs, connecting insight, behaviour, content, interaction design, accessibility, product logic and client objectives to create useful, usable and commercially effective digital experiences. The role leads day-to-day UX workstreams across projects and accounts, including user flows, information architecture, wireframes, prototypes, usability reviews, research synthesis, journey mapping, design documentation and UX quality control. It also helps establish consistent UX standards across the department, supports project teams with clarity and structure, and guides junior talent where needed. The role spans government, charity, retail and tourism domains, working with UI and UX designers, content and development teams, product managers and design directors. This project-based contract is for six months, with the possibility of extension. The work is based in Dubai, UAE, and there is a possibility of working from the client’s office once a week. The working arrangement may be full-time or part-time, to be discussed. Fluent English is required. Social benefits and necessary equipment provision are not covered by Selecto.

Requirements

Fluent English.
Ability to operate independently in a senior, hands-on UX role.
Ability to collaborate confidently across disciplines.
Ability to lead UX workstreams day to day and bring clarity and structure to project teams.
Ability to guide junior talent where needed.

Responsibilities

Translate briefs, business goals and user needs into clear UX direction, user flows and recommendations, supporting the Experience Director in turning strategy into practical outputs.
Define user journeys, task flows, information architecture and interaction models.
Identify usability risks, journey gaps and friction points, and contribute to UX points of view, experience audits and opportunity maps.
Lead day-to-day UX design across assigned projects and accounts.
Create user flows, wireframes, low- to mid-fidelity prototypes, journey maps, sitemaps and UX specifications.
Partner with UI designers to ensure visual design is built on strong UX foundations, and iterate based on feedback from users, clients and stakeholders.
Plan and support user research, including interviews, surveys, usability testing, stakeholder interviews and competitor reviews.
Synthesize research findings into insights, personas, jobs-to-be-done and journey maps, and translate them into practical design decisions.
Conduct UX reviews and usability audits of websites, apps and prototypes, and support validation plans so decisions can be measured.
Help standardize UX practice through templates, checklists, playbooks and documentation standards.
Define what good UX input looks like across project sizes and phases, and embed UX into campaign, platform, product and content workflows.
Support design critiques and build a reusable library of UX outputs and best practices.
Review work for usability, accessibility, consistency and journey coherence, catching gaps before client handover or launch.
Maintain organized documentation of UX decisions, feedback and revisions to reduce ambiguity and rework.
Guide junior designers and team members through feedback and clear UX rationale.
Contribute to critiques and knowledge-sharing, and encourage user-centred thinking across the digital team.