UX Lead (Apex Legends)

Electronic Arts•Vancouver, BC
•$165,000 - $256,000•Onsite

About The Position

Apex Legends is seeking a UX Lead to shape and evolve player experiences across the Apex Universe. The role leads the design and delivery of UX features and systems for a large live-service product, partnering with multidisciplinary teams to set experience direction and guide design execution from early concepts through release. The UX Lead helps establish standards and practices that support a cohesive, accessible, high-quality player experience. This is a hands-on design leadership role that balances feature ownership with mentoring, cross-functional collaboration, and ongoing improvement of UX practices. The position is based on site at one of the listed locations: Los Angeles–Chatsworth, Vancouver, or Madison, and reports to the Experience Design leadership team.

Requirements

  • At least 7 years of professional UX or interaction design experience, including experience shipping games and working within game engines.
  • Demonstrated experience leading complex UX initiatives, influencing cross-functional teams, and mentoring or guiding other designers.
  • Strong proficiency in Figma or comparable UX design tools, with experience in rapid prototyping and iterative design.
  • Strong understanding of interaction design, information architecture, usability, accessibility, and visual design principles.
  • Ability to balance player needs, gameplay requirements, technical constraints, and product priorities while communicating design decisions effectively.
  • A portfolio demonstrating high-quality UX work, complex problem-solving, and meaningful contributions to shipped products.

Nice To Haves

  • Experience developing UX for AAA, multiplayer, live-service, or FPS games.
  • Experience shaping UX vision, design principles, or roadmaps across multiple features or interconnected systems.
  • Familiarity with interaction design across console and PC; mobile experience is also valued.

Responsibilities

  • Lead complex UX features and systems from concept through implementation and release, translating player needs, gameplay goals, and product strategy into intuitive, high-quality experiences.
  • Partner with Experience Design leadership and cross-functional teams to define experience direction, align priorities, solve design challenges, and deliver cohesive player experiences.
  • Mentor and support UX designers through actionable feedback, design reviews, and collaborative problem-solving, and help establish best practices, workflows, and standards that improve design quality and consistency.
  • Collaborate with engineers, UI technical designers, producers, and directors to develop feasible solutions, manage dependencies, prioritize work, and ensure high-quality implementation.
  • Advocate for player-centered design through prototyping, playtesting, research, and iteration, clearly communicating design rationale and influencing decisions across disciplines.

Benefits

  • Paid time off: 3 weeks per year to start in the United States.
  • 80 hours per year of sick time in the United States.
  • 16 paid company holidays per year in the United States.
  • 10 weeks of paid time off to bond with a baby in the United States.
  • Medical, dental, and vision insurance.
  • Life insurance and disability insurance.
  • 401(k) for regular full-time employees in the United States.
  • Vacation: 3 weeks per year to start in Canada.
  • 10 days per year of sick time in Canada.
  • Paid top-up to EI/QPIP benefits up to 100% of base salary when welcoming a new child: 12 weeks for maternity and 4 weeks for parental/adoption leave in Canada.
  • Extended health, dental, and vision coverage in Canada.
  • Life insurance and disability insurance.
  • Retirement plan for regular full-time employees in Canada.
  • Certain roles may be eligible for bonus and other incentive programs.
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