Utility Sales Director

Choice Digital Corp

1d • $130,000 - $150,000

About The Position

Choice Digital is seeking a Utility Sales Director to manage the entire sales cycle, from prospecting to closing. This role is ideal for a proactive individual who can generate their own leads through existing connections, targeted outreach, consultative selling, and modern tools like AI and intent data. The successful candidate will establish and maintain relationships with Utilities, forming strategic partnerships with companies that depend on payments to connect businesses and consumers. This position offers autonomy and support for individuals who are driven by metrics, competitive, and excel in fast-paced growth environments.

Requirements

• 5+ years of Utility sales experience
• Proven success building pipeline through outbound prospecting (not reliant on inbound)
• Strong consultative sales skills, with the ability to uncover needs, navigate objections, and align solutions to business value
• Skilled in using AI, Salesloft/Outreach, LinkedIn Sales Navigator, Gong, intent data platforms, and HubSpot/Salesforce to drive personalization and efficiency
• Experience selling into North American Utilities (this is a must)
• Metrics-driven, with a clear understanding of Key Performance Indicators (KPIs) (meetings booked, SALs, SQOs, pipeline value)
• Collaborative and curious - eager to partner with Marketing and RevOps, and to continuously learn and adapt
• Exceptional problem solving skills with strong attention to detail

Responsibilities

• Generate new business through strategic outbound outreach, social selling, AI-driven research, and intent signals.
• Consistently exceed outreach and meeting-booking targets while maintaining high-quality, personalized engagement.
• Conduct thorough discovery and needs assessments to understand client requirements and pain points.
• Present and demonstrate Choice Digital's solutions, tailoring conversations to each prospect’s priorities.
• Prepare and deliver persuasive proposals, including pricing and contract terms, in line with company policies.
• Build and nurture strong relationships with decision-makers and stakeholders across investor-owned, municipal, and cooperative utility partners.
• Act as the main point of contact throughout the sales process, ensuring a professional, positive experience.
• Multi-thread accounts to establish credibility and broaden influence within buying committees.
• Negotiate effectively and close deals that align with company objectives.
• Achieve or exceed assigned sales targets and quotas on a consistent basis.
• Maintain accurate pipeline forecasting and activity tracking in CRM.
• Stay informed about industry trends, regulations, and competitor activities to position Choice Digital effectively.
• Use a challenger mindset to handle objections and differentiate against legacy competitors.
• Demonstrate fluency in running your own presentations, demos, and sales cycles without heavy reliance on support.

Benefits

• Competitive annual compensation range of $130,000 to $150,000 with uncapped commission earnings (on target earnings of $260,000 to $300,000)
• Equity offerings through stock options
• 401(k) retirement savings match (up to 4%)
• Flexible PTO policy
• Company paid holidays
• Medical, Dental, Vision, and Life Insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed