User Conversion & Operations Specialist

Think Academy US • San Jose, CA

7d • $80,000 - $90,000 • Onsite

About The Position

Think Academy is seeking a User Conversion & Operations Specialist to understand the needs of U.S. K–12 families and support business growth through parent engagement, course conversion, and user operations. The role initially focuses on direct parent communication and course conversion: learning about families’ needs and decision-making, recommending appropriate courses, and taking ownership of conversion outcomes. Over time, the specialist will take on broader user operations initiatives, including cross-subject enrollment, referrals, parent communities, and user engagement activities.

The role also supports parent communities and engagement programs, develops targeted strategies based on user segments and feedback, and tracks operational and conversion metrics to improve results. The position is based on-site in Silicon Valley on a long-term basis.

Requirements

• Bachelor’s degree or above.
• Native or near-native Chinese communication skills and professional working proficiency in English.
• Mandarin proficiency is required.
• Strong user communication skills and willingness to proactively reach out, follow up consistently, and move users toward the next step.
• Strong goal orientation and ownership of clear conversion and operational targets.
• Strong learning and execution skills, including the ability to identify solutions and move projects forward in ambiguous situations.
• Basic data literacy and ability to use data and user feedback to evaluate and improve performance.
• Ability to work on-site in Silicon Valley on a long-term basis.

Nice To Haves

• Experience in education, user operations, community operations, admissions, enrollment, or conversion-focused roles.
• Familiarity with U.S. K–12 education or the educational needs of Chinese families in the U.S.
• Experience managing parent communities, user engagement programs, or in-person events.
• Ability to demonstrate past business impact with specific examples and measurable results.

Responsibilities

• Communicate with parents to understand students’ learning needs, current performance, and factors influencing family decisions.
• Recommend appropriate courses and drive trial class bookings and course enrollment.
• Follow up with prospective families and address concerns about learning outcomes, course difficulty, scheduling, pricing, and other considerations.
• Own conversion outcomes, including trial bookings, attendance, and long-term enrollment.
• Identify recurring user needs, objections, and reasons for drop-off, and improve communication strategies and conversion SOPs.
• Identify cross-subject enrollment opportunities among existing families across Math, ELA, and other programs.
• Participate in referral initiatives by designing user outreach, incentives, and conversion pathways.
• Segment users by grade level, subject, and learning stage, and develop targeted engagement strategies.
• Use user feedback and data to identify growth opportunities and turn insights into actionable initiatives.
• Support day-to-day parent community operations and maintain communication with families to increase engagement.
• Track data related to user communication, conversion, cross-subject enrollment, referrals, and engagement programs.
• Plan and execute learning challenges, educational resource campaigns, trial classes, assessments, and parent workshops.
• Develop parent-facing content and activities on topics relevant to U.S. K–12 families, including learning pathways and school or admissions-related policies.
• Design user journeys that guide families from initial participation toward further engagement and course conversion, with timely follow-up for high-potential users.
• Track registration, participation, and conversion metrics and optimize programs based on results.

Benefits

• 401k and health, vision, and dental insurance.
• Relocation allowance available.
• H1B sponsorship available for eligible candidates.
• Structured mentorship and direct coaching from experienced leaders.
• Opportunities to collaborate with international branches, engage with headquarters, or explore cross-border career opportunities.
• Opportunities to grow into project management, academic operations, education product, people management, user operations, or user growth roles.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level