User Acquisition Manager

Replika

1d•Remote

About The Position

Replika is seeking a User Acquisition Manager to drive exponential growth for their rebuilt AI companion app. This is a hands-on media-buying role focused on profitable installs and subscribers, primarily through Meta, with expansion to TikTok, Google, and other platforms. The role involves end-to-end ownership of ad accounts, budgets, targeting, creative testing, and measurement, with a focus on scaling spend profitably for a unique consumer subscription app.

Requirements

4+ years running paid acquisition for a B2C consumer app where you personally owned the spend and the outcomes (installs, trials, subscriptions, revenue).
Deep Meta expertise, including running and scaling budgets in Ads Manager (Advantage+, campaign structure, creative testing, audience strategy).
Cross-platform range, with hands-on experience with TikTok Ads and Google (App campaigns, Search, YouTube).
Mobile app install and subscription experience, understanding the app-install funnel and subscription conversion.
Strong analytical chops, comfortable with CAC, LTV, ROAS, and payback.
Real attribution experience with MMPs (AppsFlyer, Adjust), SKAN/SKAdNetwork, and deferred deep linking.
Ability to ship fast and test constantly, with new creative and audiences tested weekly.
Experience using AI tools in work for research, creative iteration, reporting, and analysis.
Comfortable being the only paid person in the room, with no team to delegate to yet.
Fluent English.

Nice To Haves

Experience scaling paid UA on a consumer subscription product where the value is hard to explain in one line.
Experience with emotionally engaging consumer apps, AI-native products, or anything in the social, communication, relationship, or entertainment space.
Experience owning six- or seven-figure monthly budgets and keeping them profitable.
Depth in Apple Search Ads or Google UAC specifically.
Experience building the measurement stack, not just using it (MMP implementation, event mapping, SKAN config).

Responsibilities

Own paid UA end-to-end across Meta (primary), TikTok, Google, and other platforms as the numbers justify.
Manage account structure, budgets, bids, targeting, and placements.
Run the creative testing loop on paid, testing creative from UGC, creator, and internal production teams.
Own the funnel from ad to install to subscription, measured by CAC, ROAS, and payback.
Scale spend profitably by finding winning combinations of audience, creative, and placement.
Own measurement and attribution, including MMP setup, SKAN, and deferred deep linking.
Work directly with product and CEO to push for landing pages, product hooks, and onboarding changes that move conversion.
Report with numbers, not vibes, breaking down spend, CAC, ROAS, and payback by channel, creative, and audience.