User Acquisition Manager

Parx Bensalem•Bensalem, PA

About The Position

The User Acquisition Manager will serve as the strategic leader and driver of customer growth across digital and traditional media verticals. The primary mission is to grow The Company's brand nationwide by setting, hitting, and exceeding acquisition targets and demonstrating success in driving step-change growth across multiple verticals and markets. This role involves building and managing a team of Media Buyers and Digital UA managers.

Requirements

Bachelor's Degree.
5+ years’ experience in growth marketing.
Strong leadership experience and ability to mobilize direct and indirect reports and cross-functional leadership across the organization.
Experience creating multi-channel marketing campaigns.
Strong brand appreciation and customer orientation.
Strong experience partnering with technology and analytics teams.
Excellent organizational, planning, and communicative skills.
Familiar with 3rd party Ads systems such as GA, Facebook, Appsflyer, My affiliates.
A high level of marketing writing skills is a must for this role, an excellent communicator across all channels: emails, push notifications, and web.
Need to obtain a PA and NJ iGaming gaming license.
Ability to work under pressure and manage multiple projects simultaneously.

Nice To Haves

Experience in online gaming is an advantage.

Responsibilities

Build and manage a team of Media Buyers and Digital UA managers.
Act as the strategic leader and driver of customer growth across digital and traditional media verticals.
Grow The Company's brand across the nation.
Set, hit, and exceed acquisition targets.
Drive step-change growth across multiple verticals and markets.
Build a high-performing growth marketing team.
Shape a robust customer development strategy, focusing on ongoing partnerships with Ad platforms, distribution platforms, Major sport teams, and content creators.
Work closely with the product team to improve user journeys and onboarding.
Keep up with the latest trends in digital UA marketing.
Improve key customer metrics including ROAS, revenue, conversion rate, and LTV through cross-functional team initiatives.
Measure and maximize UA KPIs to support the business strategy and growth.
Leverage existing email database and capabilities to support growth strategy across different jurisdictions.
Work with outside agencies and onboard new ones with a focus on prioritizing the highest-ROI.
Ensure marketing compliance processes are strictly and consistently followed.
Performs additional duties as assigned.