Partnerships & User Acquisition Manager

Upskill Universe

About The Position

UpSkill Universe is seeking a part-time, contract-based (3 months) User Acquisition and Partnerships Manager to build a scalable growth engine for their AI-focused Learning Experience Platform (LXP). The primary objective is to drive high volumes of SMB enrolments by leveraging the reach of major membership organizations. This role focuses on one-to-many distribution and creating automated, repeatable marketing playbooks to generate a consistent stream of new users from partner networks.

Requirements

Background in User Acquisition, Growth Marketing, or Partnership Management where success is measured by user numbers and scale.
Deep understanding of the SMB landscape and how to reach busy business owners.
Ability to build processes that allow for 10x growth without 10x the manual effort (Systems Thinker).
Comfortable with marketing automation, CRM tracking, and social media dynamics (Digital Native).

Responsibilities

Build and manage a "growth-first" pipeline of partners, focusing on those with the largest active SMB memberships.
Develop a repeatable onboarding and activation framework for new partners to ensure immediate and sustained user traffic from signed partnerships.
Tailor the LXP value proposition for specific cohorts to maximize conversion rates.
Design and deploy "Plug & Play" marketing assets for partners, including white-label email sequences, social media kits, and webinar templates.
Coordinate large-scale outreach via email marketing, social proof and engagement on platforms like LinkedIn, X, and business forums, and targeted digital advertising.
Orchestrate "earned media" moments around program updates or tool launches to spike registration numbers.
Systematically capture success stories from SMBs using the LXP to create "Social Proof" assets.
Lead "Taster" webinars and digital workshops that provide immediate value as a high-conversion top-of-funnel entry point to the LXP.
Analyze the user journey from partner referral to LXP sign-up, identifying and removing friction points in the registration process.
Track and report on key growth metrics: Cost Per Acquisition (CPA), Partner Activation Rate, and Total Active Users.
Use data to identify which partner types or marketing channels are driving the highest quality users and double down on those segments.